Writing Content that Works for a Living

by Erin Kissane

45 Reader Comments

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  1. Erin presents a very valid argument. Most business owners and website owners overlook the one simple thing that separates success from failure, and that’s to offer something of value to your reader or customer. Writing quality content for the web is a tricky thing and is something that not alot of people understand (Which would explain why most online business’ fail…). The rule is pretty simple:

    Understand your market, present concrete benefits which directly target that market and keep it simple. Most sites have a “It’s all about Me” sort of site offering a bunch of features that doesn’t speak to the reader (as with academictoolkit.com). Features don’t sell, benefits do. Great article Erin!
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  2. I totally agree.  I think when it comes to writing of any sort, say it simply and clearly.  That’s it.  I hate when copy is overly familiar instead of professional and universally accessible.  It’s a fine line, and it takes a lot of practice to get it right, but well-written content can be what convinces a customer to buy a product.

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  3. An excellent article. Much of the Web copy you come across these days seems to be a rehash of an original article, making it difficult to understand at times the points being made.

    Thanks for an excellent article.

    Bob

    “home business”,http://www.homebusinesslink.com

     

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  4. the secret to a successful sales letter writing would be writing content which is both concise and psychologically appealing.

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  5. I’m a bit tired of seeing wordpress sites filled with rubbish spun articles from content farms. I’m still not sure whether content should be short and to the point or longer with better keywords. do people read it or scan it looking for keywords.

    Build your own chicken coop

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