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Issue № 171

Designing for Context with CSS

by Joshua Porter · 52 Comments

The medium is the message: Imagine providing unique information exclusively for people who read your site via a web-enabled cell phone — then crafting a different message for those who are reading a printout instead of the screen. Let your context guide your content. All it takes is some user-centric marketing savvy and a dash of CSS.

Helping Your Visitors: a State of Mind

by Nick Usborne · 35 Comments

Even the simplest website is harder to figure out than a catalog or magazine. We all know how to “use” a catalog: start at the front cover and keep turning the pages. But with every new site we visit, we have to “learn” how it works, how its “pages” turn, how to find what we’re looking for. Text that takes visitors’ needs into account can help guide them through the maze.

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Rachel Andrew on the Business of Web Dev

Looking Outside

Partners in a small, close leadership team—such as in a family business—often know each other’s minds very well, and agree on most things. That’s great to keep things running smoothly (though sometimes there’s awkwardness when business disagreements intrude on home life). On the other hand, it can also lead to stagnation. Rachel Andrew is finding that an outsider’s perspective can help when partners can’t quite see eye to eye—or when they agree too much.

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