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Issue № 171

Designing for Context with CSS

by Joshua Porter52 Comments

The medium is the message: Imagine providing unique information exclusively for people who read your site via a web-enabled cell phone — then crafting a different message for those who are reading a printout instead of the screen. Let your context guide your content. All it takes is some user-centric marketing savvy and a dash of CSS.

Helping Your Visitors: a State of Mind

by Nick Usborne35 Comments

Even the simplest website is harder to figure out than a catalog or magazine. We all know how to “use” a catalog: start at the front cover and keep turning the pages. But with every new site we visit, we have to “learn” how it works, how its “pages” turn, how to find what we’re looking for. Text that takes visitors’ needs into account can help guide them through the maze.

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Columnists

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Letter to a Junior Designer

When you’re starting out in design you hunger to fix all the things. Your imagination and passion are boundless. So what turns a junior designer into a seasoned pro? It’s more than experience—it’s an ability to be in the moment and be a whole person.

From the Blog

The Death of the Web Design Agency?

In The Pastry Box Project today, Greg Hoy of Happy Cog talks honestly about why the first quarter of this year sucked for most web design agencies (including ours), assesses the new and growing long-term threats to the agency business model, and shares his thinking on what we in the client services design business can do to survive, and maybe even thrive.

Style Guides On Parade

If you loved this week’s “Creating Style Guides” piece by Susan Robertson, you’ll thrill to Susan’s follow-up posting, on her personal site, of style guide links galore!

susanjeanrobertson.com