If design lives in the details, art direction’s turf is the Big Idea. Stephen Hay introduces the principles and techniques of the art director, and shows how art directional concepts can shape memorable user experiences.
More from A List Apart
When you’re asked to give a quote on a project, you face a dilemma. Ballpark it and hope for the best, or spend unpaid time working up a proposal that may not lead to work after all? There’s a third way that’s better for you and the client.
From the Blog
Andy Clarke experimented with the max decoded size for images on iOS and found that file size isn’t the only thing to keep an eye on.
Tim Smith explains a quick way to get organized with Sass.