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Issue № 236

Contrast and Meaning. The Long Hallway. And the first annual Web Design Survey.

Contrast and Meaning

by Andy Rutledge · 40 Comments

Yes, Virginia, design does matter. Better web page layouts aren't only about aesthetics. A layout with clear hierarchies can turn scanners to readers, and readers to members. Learn how visual contrast can turn lifeless web pages into sizzling calls to action.

The Long Hallway

by Jonathan Follett · 26 Comments

In the virtual conference room, no one can hear you scream. Social networking enables knowledge workers like us to build virtual companies with no office space and little overhead. But can we make them succeed? Follett dissects the skills required to create, manage, and grow the virtual firm.

More from A List Apart

Columnists

Mark Llobrera on Professional♥︎Amateurs

Instant Web

For some, Facebook’s Instant Articles is a sign that the traditional web stack is incapable of giving users a first-class reading experience. But the sluggish performance of the web isn’t due to an inherent flaw in the technology. That particular problem originates between the seat and the keyboard, where builders make choices that bloat their sites. For Mark Llobrera, Instant Articles is a sign that we need to prioritize performance like we actually mean it.

From the Blog

15 Years Ago in ALA: Much Ado About 5K

15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.