A List Apart

Menu Issue № 237

Sell design to steely-eyed executives and help stakeholders make better decisions.

Stand and Deliver

by David Sleight · 25 Comments

You've got thirty seconds to sell your work to the well dressed nemesis who's paying you. Handle the next few moments gracefully, and the project will be one you can be proud of. Flub an answer, and you can kiss excellence goodbye. Are you prepared? Can you deliver?

Educate Your Stakeholders!

by Shane Diffily · 34 Comments

Who decides what's best for a website? Highly skilled professionals who work with the site's users and serve as their advocates? Or schmucks with money? Most often, it's the latter. That's why a web designer's first job is to educate the people who hold the purse strings.

More from A List Apart

Columnists

Rian van der Merwe on A View from a Different Valley

The Distance to Here

The people who determine product strategy move through a world of analysts, media, division leads, shareholders, stakeholders, monetization, and marketability. They seldom get a chance to come back to the corner where users and designers mingle. Rian van der Merwe suspects that increasing the communication distance between the decision makers and the product’s builders and users leads to a loss of perspective—and the results are products with marketable features that no one really needs.

From the Blog

On Our Radar: Faux-Naïve

On our radar these days: Google rebrands. A web animation expert refuses to speak at your conference if it doesn’t have a code of conduct. Preload hints can help you load your web fonts faster. A new site launches that hopes to bridge the gender gap in communication design. Your weekend reading awaits!

On Our Radar: Pretty Advanced Machine Learning

Between bots and blogging, newsrooms are getting into Slack in some very cool ways (take some inspiration and apply for a Knight-Mozilla Fellowship!). Plus more recommended reading: revisiting Cameron’s World; the joy of generalists; the finer points of faving; and one really excellent gif of cats.