Been stuck in a creative rut so long so you’ve started to decorate it? A List Apart’s Kevin Cornell drops his crayons to share tips on developing and maintaining a productive creative routine.
Sometimes the best way to understand a client’s needs is by comparing their project to an existing site or service. The site should feel “like eBay” and work “like Expedia.” But what do such comparisons really mean? Learn to master the metaphor while avoiding unrealistic goals and expectations.