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Issue № 248

Make people read your copy and stop robots from reading your e-mail address.

Graceful E-Mail Obfuscation

by Roel Van Gils · 101 Comments

Hide e-mail addresses from spam bots while revealing them to readers as real, clickable links. This transparent and fully automated solution guarantees that all addresses on your site will be safe—even the ones that show up in blog comments!

Greatest Copy Shot Ever Written

by Nick Padmore · 27 Comments

“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?

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Columnists

Rachel Andrew on the Business of Web Dev

Software Audits for the Tiny Business

Routine software audits sound like just about the most boring thing in the world. But losing access to a DNS server, missing important alerts from a developer, or paying for a forgotten service are adventures nobody needs. Often, a contractor or an employee sets up an account or buys software for company use. When that person moves to another role, important license or login information can get lost in the shuffle. Rachel Andrew wants you to love the drab old software audit. It’s your best ally for preventing nasty surprises.

From the Blog

On Our Radar: Precious Humans

There are plenty of links and a minimum of one (1) gif awaiting you, as always, in this week's On Our Radar. But first, we want to talk about someone who has inspired all of us: Molly Holzschlag, an influential web standards champion and dear friend.

Learning New Tricks

Going back to basics is never easy. Anthony Colangelo reminds us that sometimes the knowledge we've gained and best practices we've learned can work against us. If you're taking on something new, be ready to learn some new tricks.