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Issue № 248

Make people read your copy and stop robots from reading your e-mail address.

Graceful E-Mail Obfuscation

by Roel Van Gils101 Comments

Hide e-mail addresses from spam bots while revealing them to readers as real, clickable links. This transparent and fully automated solution guarantees that all addresses on your site will be safe—even the ones that show up in blog comments!

Greatest Copy Shot Ever Written

by Nick Padmore27 Comments

“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?

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When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.