A List Apart

Menu Issue № 248

Make people read your copy and stop robots from reading your e-mail address.

Graceful E-Mail Obfuscation

by Roel Van Gils · 101 Comments

Hide e-mail addresses from spam bots while revealing them to readers as real, clickable links. This transparent and fully automated solution guarantees that all addresses on your site will be safe—even the ones that show up in blog comments!

Greatest Copy Shot Ever Written

by Nick Padmore · 27 Comments

“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?

More from A List Apart

Columnists

Nishant Kothary on the Human Web

“Buy Him A Coffee”

Doing effective work often depends on the cooperation of colleages. Many of us struggle with this aspect of our jobs. Our very reasonable explanations fall on deaf ears. We’re not charismatic or extroverted, and people tune us out. We’re good at what we do, but we’re not “born leaders.” Actually, it’s not arcane knowledge or inborn talent that gives you the ability to win friends and influence people. Nishant Kothary realized that being influential is a skill that you can (and should) develop.

From the Blog

On Our Radar: Pretty Advanced Machine Learning

Between bots and blogging, newsrooms are getting into Slack in some very cool ways (take some inspiration and apply for a Knight-Mozilla Fellowship!). Plus more recommended reading: revisiting Cameron’s World; the joy of generalists; the finer points of faving; and one really excellent gif of cats.

Building to Learn

Whether you're just getting started on the web, or trying to pick up a new framework, Susan Robertson has a radical idea: build something that interests you. Sure, there are courses and tutorials out there to walk you through it, but a project you're actually excited about will help you solidify those skills and make them easier to recall when you need them most.