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Issue № 248

Make people read your copy and stop robots from reading your e-mail address.

Graceful E-Mail Obfuscation

by Roel Van Gils · 101 Comments

Hide e-mail addresses from spam bots while revealing them to readers as real, clickable links. This transparent and fully automated solution guarantees that all addresses on your site will be safe—even the ones that show up in blog comments!

Greatest Copy Shot Ever Written

by Nick Padmore · 27 Comments

“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?

More from A List Apart

Columnists

Rian van der Merwe on A View from a Different Valley

Why?

Little kids have an endless supply of Why! Why is everything the way it is? Why do people do the things they do? We grownups don’t pester each other with a relentless stream of why?, and that’s mostly good. But kids could teach us to ask why when it needs to be asked: why are only some people able to build lives they love and find fulfilling work? Does everyone truly have the same chance, or do some of us start the game already a few rolls of the dice ahead? In order to grow, we have to ask the hard questions.

From the Blog

Context Makes Our Devices

When it comes to new devices, context is everything. Smartphones and tablets gained popularity because they were useful in situations where our laptops weren't. Will smartwatches do the same? Anthony Colangelo looks at the context of these new devices and how they might reach their full potential.

Accepting Our Lack of Control

Accepting the “ebb and flow of things” is as challenging today as it was 15 years ago. Susan Robertson explores what it means to accept our lack of control on the web and shares how she acknowledges this in her work—from the CSS she writes, to the conversations she has with team members.