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Issue № 248

Make people read your copy and stop robots from reading your e-mail address.

Graceful E-Mail Obfuscation

by Roel Van Gils · 101 Comments

Hide e-mail addresses from spam bots while revealing them to readers as real, clickable links. This transparent and fully automated solution guarantees that all addresses on your site will be safe—even the ones that show up in blog comments!

Greatest Copy Shot Ever Written

by Nick Padmore · 27 Comments

“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?

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Antoine Lefeuvre on The Web, Worldwide

Designing for Post-Connected Users — Part 1, the Diagnostic

How sustainable is a model where social networks take a central role in our daily routine? Antoine Lefeuvre believes there’s growing awareness that social networking tools don’t necessarily bring out the best in us. While we do want and appreciate tools that let us engage with others and do things together, we’re getting tired of the high price in attention and stress.

From the Blog

Prioritizing Structure in Web Content Projects

New content projects present a classic chicken-and-egg problem: should we start with the words, or focus on the structure they’ll take? There are benefits and challenges either way, but Eileen Webb has recently become a believer that starting with structure creates a better workflow for developers, designers and content creators alike.