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Issue № 248

Make people read your copy and stop robots from reading your e-mail address.

Graceful E-Mail Obfuscation

by Roel Van Gils · 101 Comments

Hide e-mail addresses from spam bots while revealing them to readers as real, clickable links. This transparent and fully automated solution guarantees that all addresses on your site will be safe—even the ones that show up in blog comments!

Greatest Copy Shot Ever Written

by Nick Padmore · 27 Comments

“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?

More from A List Apart

Columnists

Laura Kalbag on Freelance Design

The Illusion of Free

The number of predictions that algorithms can make about us from even minimal data is shocking. Although we’re offered privacy settings that let us control who of our friends sees what, all our information and behavior tends to be fair game for behind-the-scenes tracking. We simply don’t know everything that’s being done with our data currently, and what companies might be able—and willing—to do with it in the future. Laura Kalbag believes it’s time to locate the exits.

From the Blog

On Our Radar: Self-Centered Edition

It's all about us this week at ALA. From steps to sleep to social activities, we're counting every kind of personal data you can think of. But what's all that data add up to? How could we look at it—and ourselves—differently? In this week's On Our Radar, we ask ourselves—and our self—the tough questions.