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Issue № 255

Web form design and web findability

Sign Up Forms Must Die

by Luke Wroblewski · 79 Comments

You load a new web service, eager to dive in and start engaging, and what’s the first thing that greets you? A sign-up form. We can do better, says Luke Wroblewski, author of Web Form Design: Filling in the Blanks. Via a technique of "gradual engagment," we can get people using and caring about our web services instead of frustrating them (or sending them to a competitor's site) by forcing them to fill out a sign-up form first.

Findability, Orphan of the Web Design Industry

by Aarron Walter · 40 Comments

Findability is to Search Engine Optimization (SEO) as "web standards" is to "table layouts." In a web whose vastness exceeds comprehension, sites with findable content win. The good news is that everyone on your team can help make your site findable. Get a taste for this essential discipline from Aarron Walter, author of Building Findable Websites: Web Standards, SEO, and Beyond.

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Why?

Little kids have an endless supply of Why! Why is everything the way it is? Why do people do the things they do? We grownups don’t pester each other with a relentless stream of why?, and that’s mostly good. But kids could teach us to ask why when it needs to be asked: why are only some people able to build lives they love and find fulfilling work? Does everyone truly have the same chance, or do some of us start the game already a few rolls of the dice ahead? In order to grow, we have to ask the hard questions.

From the Blog

Content-First Design

Video game designers start with the story. What would our work look like if we did too? Steph Hay advocates for a content-first approach to design and walks through how to start prototyping your content.