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Issue № 255

Web form design and web findability

Sign Up Forms Must Die

by Luke Wroblewski · 79 Comments

You load a new web service, eager to dive in and start engaging, and what’s the first thing that greets you? A sign-up form. We can do better, says Luke Wroblewski, author of Web Form Design: Filling in the Blanks. Via a technique of "gradual engagment," we can get people using and caring about our web services instead of frustrating them (or sending them to a competitor's site) by forcing them to fill out a sign-up form first.

Findability, Orphan of the Web Design Industry

by Aarron Walter · 40 Comments

Findability is to Search Engine Optimization (SEO) as "web standards" is to "table layouts." In a web whose vastness exceeds comprehension, sites with findable content win. The good news is that everyone on your team can help make your site findable. Get a taste for this essential discipline from Aarron Walter, author of Building Findable Websites: Web Standards, SEO, and Beyond.

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Columnists

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From the Blog

Thoughtful Modularity

What can we learn from the Mars rover about building the web? Anthony Colangelo describes NASA's new modular approach to mission planning, and suggests a similar strategy for our work on the web. The details of our work may change, but building with thoughtful modularity can help us reap the benefits of the future.

Pinpointing Expectations

In my work as a front-end developer, I’ve come to realize that expectations, and how you handle them, are one of the most integral parts of a project. Expectations are tricky things, especially because we don’t talk about them very much.