You load a new web service, eager to dive in and start engaging, and what’s the first thing that greets you? A sign-up form. We can do better, says Luke Wroblewski, author of Web Form Design: Filling in the Blanks. Via a technique of "gradual engagment," we can get people using and caring about our web services instead of frustrating them (or sending them to a competitor's site) by forcing them to fill out a sign-up form first.
Findability is to Search Engine Optimization (SEO) as "web standards" is to "table layouts." In a web whose vastness exceeds comprehension, sites with findable content win. The good news is that everyone on your team can help make your site findable. Get a taste for this essential discipline from Aarron Walter, author of Building Findable Websites: Web Standards, SEO, and Beyond.