A List Apart

Menu Issue № 267

Testing assumptions. Seeing through another's eyes.

Look at it Another Way

by Indi Young · 22 Comments

Before you can solve a user's problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not only do new ideas flow freely, but the ideas that flow are appropriate and useful. Indi Young tells how to get out of your own way and hear what your users are telling you.

Zebra Striping: More Data for the Case

by Jessica Enders · 44 Comments

As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

More from A List Apart

Columnists

Rian van der Merwe on A View from a Different Valley

The Distance to Here

The people who determine product strategy move through a world of analysts, media, division leads, shareholders, stakeholders, monetization, and marketability. They seldom get a chance to come back to the corner where users and designers mingle. Rian van der Merwe suspects that increasing the communication distance between the decision makers and the product’s builders and users leads to a loss of perspective—and the results are products with marketable features that no one really needs.

From the Blog

On Our Radar: Faux-Naïve

On our radar these days: Google rebrands. A web animation expert refuses to speak at your conference if it doesn’t have a code of conduct. Preload hints can help you load your web fonts faster. A new site launches that hopes to bridge the gender gap in communication design. Your weekend reading awaits!

On Our Radar: Pretty Advanced Machine Learning

Between bots and blogging, newsrooms are getting into Slack in some very cool ways (take some inspiration and apply for a Knight-Mozilla Fellowship!). Plus more recommended reading: revisiting Cameron’s World; the joy of generalists; the finer points of faving; and one really excellent gif of cats.