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Issue № 267

Testing assumptions. Seeing through another's eyes.

Look at it Another Way

by Indi Young · 22 Comments

Before you can solve a user's problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not only do new ideas flow freely, but the ideas that flow are appropriate and useful. Indi Young tells how to get out of your own way and hear what your users are telling you.

Zebra Striping: More Data for the Case

by Jessica Enders · 44 Comments

As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

More from A List Apart

Columnists

Mark Llobrera on Professional♥︎Amateurs

Instant Web

For some, Facebook’s Instant Articles is a sign that the traditional web stack is incapable of giving users a first-class reading experience. But the sluggish performance of the web isn’t due to an inherent flaw in the technology. That particular problem originates between the seat and the keyboard, where builders make choices that bloat their sites. For Mark Llobrera, Instant Articles is a sign that we need to prioritize performance like we actually mean it.

From the Blog

15 Years Ago in ALA: Much Ado About 5K

15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.