A List Apart

Issue № 267

Testing assumptions. Seeing through another's eyes.

Look at it Another Way

by Indi Young22 Comments

Before you can solve a user's problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not only do new ideas flow freely, but the ideas that flow are appropriate and useful. Indi Young tells how to get out of your own way and hear what your users are telling you.

Zebra Striping: More Data for the Case

by Jessica Enders44 Comments

As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

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Columnists

Karen McGrane on Content

The Alternative is Nothing

We’re witnessing one of the latest waves of technological disruption, as mobile devices put access to the internet in the hands of people who previously never had that power.

From the Blog

Ughck. Images.

In a follow-up to his ALA article Mo’ Pixels, Mo’ Problems, Dave Rupert talks about all the progress we've made toward responsive image solutions — by which he means no progress has been made.

daverupert.com

Google Changes Rankings of Smartphone Search Results

Google has started decreasing the ranking of sites with misconfigured mobile content redirects and errors. Highly recommended for any developer who cares about site rankings in Google (i.e. all of them).

googlewebmastercentral.blogspot.com