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Issue № 267

Testing assumptions. Seeing through another's eyes.

Look at it Another Way

by Indi Young22 Comments

Before you can solve a user's problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not only do new ideas flow freely, but the ideas that flow are appropriate and useful. Indi Young tells how to get out of your own way and hear what your users are telling you.

Zebra Striping: More Data for the Case

by Jessica Enders44 Comments

As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

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Columnists

Laura Kalbag on Freelance Design

I Don’t Like It

The most dreaded of all design feedback is the peremptory, “I don’t like it.” Rather than slinking back to the drawing board, it’s important to get clarity on what the client is reacting to. Guiding this conversation can turn a show-stopper into a mutual win.

From the Blog

Ten CSS One-Liners to Replace Native Apps

Håkon Wium Lie is the father of CSS, the CTO of Opera, and a pioneer advocate for web standards. Earlier this year, we published his blog post, “CSS Regions Considered Harmful.” When Håkon speaks, whether we always agree or not, we listen. Today, Håkon introduces CSS Figures and argues their case.

Longform Content with Craft Matrix

Jason Santa Maria recently shared some thoughts about pacing content, and my developer brain couldn’t help but think about how I’d go about building the examples he talked about. The one fool-proof way to achieve heavily art-directed layouts like those is to write the HTML by hand. The problem is that content managers are not always developers, and the code can get complex pretty quickly. That’s why we use content management systems—to give content managers easier and more powerful control over content.