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Issue № 267

Testing assumptions. Seeing through another's eyes.

Look at it Another Way

by Indi Young · 22 Comments

Before you can solve a user's problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not only do new ideas flow freely, but the ideas that flow are appropriate and useful. Indi Young tells how to get out of your own way and hear what your users are telling you.

Zebra Striping: More Data for the Case

by Jessica Enders · 44 Comments

As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

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Rachel Andrew on the Business of Web Dev

Looking Outside

Partners in a small, close leadership team—such as in a family business—often know each other’s minds very well, and agree on most things. That’s great to keep things running smoothly (though sometimes there’s awkwardness when business disagreements intrude on home life). On the other hand, it can also lead to stagnation. Rachel Andrew is finding that an outsider’s perspective can help when partners can’t quite see eye to eye—or when they agree too much.

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