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Issue № 274

The Discipline of Content Strategy and Content-tious Strategy. A website without a content strategy is like a speeding vehicle without a driver. Learn why content matters and how to do it right.

The Discipline of Content Strategy

by Kristina Halvorson52 Comments

It's time to stop pretending content is somebody else's problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch, time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.

Content-tious Strategy

by Jeffrey MacIntyre28 Comments

Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.

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