The Discipline of Content Strategy and Content-tious Strategy. A website without a content strategy is like a speeding vehicle without a driver. Learn why content matters and how to do it right.
by Kristina Halvorson ∙ 52 Comments
It's time to stop pretending content is somebody else's problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch, time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.
by Jeffrey MacIntyre ∙ 29 Comments
Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.
In any given day I can find myself reading up on a new W3C proposal, fixing an issue with our tax return, coding an add-on for our product, writing a conference presentation, building a server, creating a video tutorial, and doing front end development for one of our sites. Without clients dictating my workload I’m in the enviable position of being able to choose where to focus my efforts. However, I can’t physically do everything.
MapBox's new vector-based map tiles are more stable, more scalable, and customizable to an amazing degree.
The dust has begun to settle after Google’s announcement that Chrome would soon be using their own divergent fork of WebKit as a rendering engine. Now that things have calmed down a bit, I’ve asked Paul Irish to share some of the Chrome team’s plans for the near future.
