A List Apart

Menu Issue № 283

Soothe nervous clients with smart communication and planning tools. Tap the hidden intelligence of crowds. Feel better soon.

The Wisdom of Community

by Derek Powazek · 18 Comments

The Wisdom of Crowds (WOC) theory does not mean that people are smart in groups , they're not. Anyone who's seen an angry mob knows it. But crowds, presented with the right challenge and the right interface, can be wise. When it works, the crowd is wiser, in fact, than any single participant.

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