A List Apart

Menu
Issue № 295

Stop bewildering them with babble: communicate the business value of UX research to clients. Beyond keywords and killer headlines: make your rich content sites learner-friendly.

Can You Say That in English? Explaining UX Research to Clients

by David Sherwin · 4 Comments

It's hard for clients to understand the true value of user experience research. As much as you'd like to tell your clients to go read The Elements of User Experience and call you back when they're done, that won't cut it in a professional services environment. David Sherwin creates a cheat sheet to help you pitch UX research using plain, client-friendly language that focuses on the business value of each exercise.

You Can Get There From Here: Websites for Learners

by Amber Simmons · 24 Comments

"Content-rich" is not enough. Most websites are not learner-friendly. As an industry, we haven't done our best to make our content-rich websites suitable for learning and exploration. Learners require more from us than keywords and killer headlines. They need an environment that is narrative, interactive, and discoverable. Amber Simmons tells how to begin creating rich content sites that invite and repay exploration and discovery.

More from A List Apart

Columnists

Ask Dr. Web with Jeffrey Zeldman

If Ever I Should Leave You: Job Hunting For Web Designers and Developers

At the start of your career, you’re excited to have any job—but at some point you wonder if there’s a better job out there for you. Is it youthful restlessness, or are you learning to recognize the warning signs of career stagnation? There’s no sure-fire way to tell—but if you’ve stopped growing or feeling any passion for the work, it’s probably time to let go. So how do you find a better job without making it worse with your current colleagues and in your bank account? Jeffrey Zeldman has some tried-and-true tips to make your transitions smoother.

From the Blog

Love Your CMS. (No, Really!)

Content Management Systems—can’t live with ’em, can’t live without ’em! If selecting and configuring the best CMS for your team’s needs leaves you feeling adrift, worry not. ALA: On Air returns on August 25 with a group of practiced professionals who will take you through customization, traditional versus “headless” CMSes, design, backend UX, and more.

Developing Empathy

Everyone talks a lot about empathy, but distilling that theory-driven talk into practices for our day-to-day work can seem daunting. Susan Robertson shows how she's been able to practice empathy for users as a developer.