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Issue № 300

Words that Zing

by Colleen Jones26 Comments

When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.

The Problem with Passwords

by Lyle Mullican46 Comments

Abandoning password masking as Jakob Nielsen suggests could present serious problems, including undermining a user’s trust by failing to meet a basic expectation. But with design patterns gleaned from offline applications, plus a dash of JavaScript, we can provide feedback and reduce password errors without compromising the basic user experience or losing our visitors’ trust.

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