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Issue № 303

What the FAQ? Or: Is this FAQ really necessary? Plus: in the land of the colorblind, contrast is king.

Contrast is King

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Being colorblind doesn’t mean not seeing color. It means seeing it differently. If colorblindness challenges the colorblind, it also challenges designers. Some of us think designing sites that are colorblind-friendly means sticking with black and white, or close to it. But the opposite is true. Using contrast effectively not only differentiates our site’s design from others, it’s the essential ingredient that can make our content accessible to every viewer, including the colorblind. By understanding contrast, we can create websites that unabashedly revel in color.

Infrequently Asked Questions of FAQs

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We take FAQs for granted as part of our sites’ content, but do they really work, or are they a band-aid for poor content? FAQ-hater R. Stephen Gracey explores the history and usability of FAQs. Learn how to collect, track, and analyze real user questions, sales inquiries, and support requests, and use the insights gained thereby to improve your site’s content, not just to write a FAQ.  Find out when FAQs are an appropriate part of your content strategy, and discover how to ensure that your FAQ is doing all it should to help your customers.

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