A List Apart

Menu
Issue № 312

In this issue: Designing iPhone apps—what you need to know. And converting frustrated users to loyal customers by creating and maintaining good help content.

Good Help is Hard to Find

by Lyle Mullican22 Comments

Help content gets no respect. For one thing, it is content, and our horse-before-cart industry is only now beginning to seriously tackle content strategy. For another, we assume that our site is so usable, nobody will ever need the help content anyway. Typically, no one is in charge of the help content and no strategy exists to keep it up to date. On most sites, help content is hard to find, poorly written, blames the user, and turns a mildly frustrating experience into a lousy one. It's time to rethink how we approach this part of our site. Done well, help content offers tremendous potential to earn customer loyalty. By learning to plan for and create useful help content, we can turn frustrated users into our company's biggest fans.

Apps vs. the Web

by Craig Hockenberry31 Comments

There's an app for that, and you're the folks who are creating it. But should you design a web-based application, or an iPhone app? Each approach has pluses and minuses—not to mention legions of religiously rabid supporters. Apple promotes both approaches (they even gave the web a year-long head start before beginning to sell apps in the store), and the iPhone's Safari browser supports HTML5 and CSS3 and brags a fast JavaScript engine. Yet many companies and individuals with deep web expertise choose to create iPhone apps instead of web apps that can do the same thing. Explore both approaches and learn just about everything you'll need to know if you choose to create an iPhone app, from the lingo, to the development process, to the tricks that can smooth the path of doing business with Apple.

More from A List Apart

Columnists

Matt Griffin on How We Work

Being Profitable

So you own a business. It’s the best job you’ve ever had, and it will be forever—as long as the business stays viable. That means understanding when it's profitable, and when you may have to make some adjustments. Don’t worry—it doesn’t require an accounting degree and it won’t turn you into a greedy industrialist.

From the Blog

Valediction

When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.