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Issue № 325

An excerpt from The Elements of Content Strategy and a primer on how to keep your layouts afloat.

A Checklist for Content Work

by Erin Kissane20 Comments

There’s really only one central principle of good content: it should be appropriate for your business, for your users, and for its context. Appropriate in its method of delivery, in its style and structure, and above all in its substance. As Erin Kissane explains, content strategy is the practice of determining what each of those things means for your project, and how to get there from where you are now. We are delighted to present an excerpt from Erin's new book, (and the third title from A Book Apart), The Elements of Content Strategy.

CSS Floats 101

by Noah Stokes64 Comments

The float property is a valuable and powerful asset to any web designer/developer working with HTML and CSS. Tragically, it can also cause frustration and confusion if you don't fully understand how it works. Test or refresh your knowledge as Noah Stokes explores float theory and behavior, and guides us through common float-related coding pitfalls.

More from A List Apart

Columnists

Rachel Andrew on the Business of Web Dev

Getting to the Action

Was that conference worth it? There were smart tips and awesome people. Should you buy a ticket this year? For a freelancer or small business, it can be a significant expense. Wouldn’t it be great to know if the investment in time and money is likely to move the business forward?

From the Blog

10 Years Ago in ALA: Pocket Sized Design

The web doesn’t do “age” especially well. Any blog post or design article more than a few years old gets a raised eyebrow—heck, most people I meet haven’t read John Allsopp’s “A Dao of Web Design” or Jeffrey Zeldman’s “To Hell With Bad Browsers,” both as relevant to the web today as when they were first written. Meanwhile, I’ve got books on my shelves older than I am; most of my favorite films came out before I was born; and my iTunes library is riddled with music that’s decades, if not centuries, old.

Valediction

When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.