A List Apart

Issue № 333

A Primer on A/B Testing

by Lara Hogan · 12 Comments

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant results and avoid red herrings. Lara Swanson shows us how to do that.

Making up Stories: Perception, Language, and the Web

by Elizabeth McGuane / Randall Snare · 10 Comments

Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping.

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