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Issue № 333

A Primer on A/B Testing

by Lara Swanson · 12 Comments

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant results and avoid red herrings. Lara Swanson shows us how to do that.

Making up Stories: Perception, Language, and the Web

by Elizabeth McGuane / Randall Snare · 10 Comments

Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping.

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Columnists

Nishant Kothary on the Human Web

The Politics of Feedback

We’re obsessive about collecting input from a wide range of potential users and stakeholders. But with such an onslaught of feedback, there’s always a risk of having your motivation and faith in humanity sucked right out of you. Sometimes, you just need calm critique from the few people who really get you. So which kind of feedback is best? The answer is both.

From the Blog

Personalizing Git with Aliases

Part of getting comfortable with the command line is making it your own. Small customizations, shortcuts, and time saving techniques become second nature once you spend enough time fiddling around in your terminal. Since Git is my Version Control System of choice (due partially to its incredible popularity via GitHub), I like to spend lots of time optimizing my experience there.

Routines Aren’t the Enemy

I recently read Greg Smith’s piece on Bocoup's blog about how they think about time tracking, including all the fascinating data about how your brain works to solve problems. It interested me a lot, since I've been thinking about not just how I track projects, but also how I structure my day as a freelancer.