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Issue № 333

A Primer on A/B Testing

by Lara Hogan · 12 Comments

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant results and avoid red herrings. Lara Swanson shows us how to do that.

Making up Stories: Perception, Language, and the Web

by Elizabeth McGuane / Randall Snare · 10 Comments

Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping.

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Antoine Lefeuvre on The Web, Worldwide

Designing for Post-Connected Users — Part 1, the Diagnostic

How sustainable is a model where social networks take a central role in our daily routine? Antoine Lefeuvre believes there’s growing awareness that social networking tools don’t necessarily bring out the best in us. While we do want and appreciate tools that let us engage with others and do things together, we’re getting tired of the high price in attention and stress.

From the Blog

Prioritizing Structure in Web Content Projects

New content projects present a classic chicken-and-egg problem: should we start with the words, or focus on the structure they’ll take? There are benefits and challenges either way, but Eileen Webb has recently become a believer that starting with structure creates a better workflow for developers, designers and content creators alike.