A List Apart

Issue № 333

A Primer on A/B Testing

by Lara Hogan · 12 Comments

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant results and avoid red herrings. Lara Swanson shows us how to do that.

Making up Stories: Perception, Language, and the Web

by Elizabeth McGuane / Randall Snare · 10 Comments

Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping.

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From the Blog

Writing to Think

It's true, writing about your work can be tough. Putting your thoughts out there for everyone to see—and comment on—can be intimidating. But, as Susan Robertson shows, it's a great way to clarify your thinking on tough problems, and can lead to new opportunities in the process.

On Our Radar: Each Button, a Special Snowflake

What grabbed our attention this week? We’re glad you asked. We’re digging the new design standards being shared by 18F and USDS; reading up on accessibility in design (and the notorious PDF!); learning to run better meetings; noodling around with responsive typefaces; and championing better ways to read the comments. Also, somebody likes raccoons. We think. We think that's what they meant.