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Issue № 333

A Primer on A/B Testing

by Lara Hogan · 12 Comments

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant results and avoid red herrings. Lara Swanson shows us how to do that.

Making up Stories: Perception, Language, and the Web

by Elizabeth McGuane / Randall Snare · 10 Comments

Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping.

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Columnists

Ask Dr. Web with Jeffrey Zeldman

If Ever I Should Leave You: Job Hunting For Web Designers and Developers

At the start of your career, you’re excited to have any job—but at some point you wonder if there’s a better job out there for you. Is it youthful restlessness, or are you learning to recognize the warning signs of career stagnation? There’s no sure-fire way to tell—but if you’ve stopped growing or feeling any passion for the work, it’s probably time to let go. So how do you find a better job without making it worse with your current colleagues and in your bank account? Jeffrey Zeldman has some tried-and-true tips to make your transitions smoother.

From the Blog

Developing Empathy

Everyone talks a lot about empathy, but distilling that theory-driven talk into practices for our day-to-day work can seem daunting. Susan Robertson shows how she's been able to practice empathy for users as a developer.

On Our Radar: Four-and-a-Horse Stars

This week's recommended reading list has bad news for icon fonts: we learn from Seren Davies' presentation that they present accessibility issues for people with dyslexia. Plus: our favorite tech TinyLetter, the NYSE computer glitch, an animal gif, and more.