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Issue № 333

A Primer on A/B Testing

by Lara Hogan · 12 Comments

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant results and avoid red herrings. Lara Swanson shows us how to do that.

Making up Stories: Perception, Language, and the Web

by Elizabeth McGuane / Randall Snare · 10 Comments

Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping.

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Columnists

Rachel Andrew on the Business of Web Dev

Software Audits for the Tiny Business

Routine software audits sound like just about the most boring thing in the world. But losing access to a DNS server, missing important alerts from a developer, or paying for a forgotten service are adventures nobody needs. Often, a contractor or an employee sets up an account or buys software for company use. When that person moves to another role, important license or login information can get lost in the shuffle. Rachel Andrew wants you to love the drab old software audit. It’s your best ally for preventing nasty surprises.

From the Blog

On Our Radar: Precious Humans

There are plenty of links and a minimum of one (1) gif awaiting you, as always, in this week's On Our Radar. But first, we want to talk about someone who has inspired all of us: Molly Holzschlag, an influential web standards champion and dear friend.

Learning New Tricks

Going back to basics is never easy. Anthony Colangelo reminds us that sometimes the knowledge we've gained and best practices we've learned can work against us. If you're taking on something new, be ready to learn some new tricks.