A List Apart

Issue № 334

Be passionate about client relationships and compassionate about customer service.

Marry Your Clients

by Shane Pearlman · 5 Comments

Do you consistently work to stay engaged, or do you get comfortable with clients? With new projects, it's easy to make the extra effort. The longer you work together, the easier it becomes to feel satisfied with the status quo, while giving your best energy to the shiny new client. Rather than pretend this won't happen, prepare for it and create a strategy to combat it. Shane Pearlman shows us how.

Being Human is Good Business

by Kristin Smaby · 13 Comments

Customers aren't shy about shouting their experiences, good and bad, to the world via Twitter and Facebook. When you see customer service as a cost center, you risk treating customers as a liability. Yet, customers are a valuable resource: their feedback is integral to shaping your product and building your brand. Customer service, by definition, is about serving people; it should be genuine, personalized, and compassionate, or, simply put, human.

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