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Issue № 336

Prevent server outages and database errors from turning into customer relations disasters with an emergency communications plan. Relight your creative fire when tough deadlines and tougher clients sap your storehouse of ideas.

Fire Drills: Communications Strategy in a Crisis

by Mandy Brown · 1 Comment

Every site or service will fail eventually. An emergency communications strategy can get you through the crisis faster and reassure your users while you're putting out the fire. Learn to imagine, prioritize, and prepare for everything that can go wrong, assign roles in advance to get you through the crisis, and communicate effectively with your customers throughout the experience.

Reigniting Your Creative Spark

by Denise Jacobs · 13 Comments

Creative is as creative does, except when your creative spark fizzles out. Looming deadlines, over-fussy clients, dull projects, or feelings of fatigue that may signal the beginnings of burnout, any of these everyday afflictions can tamp down your creative fire, making it tough to come up with creative ideas just when you need them most. But fear not! Denise Jacobs shares sure-fire strategies to reignite your creative spark.

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Antoine Lefeuvre on The Web, Worldwide

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From the Blog

Prioritizing Structure in Web Content Projects

New content projects present a classic chicken-and-egg problem: should we start with the words, or focus on the structure they’ll take? There are benefits and challenges either way, but Eileen Webb has recently become a believer that starting with structure creates a better workflow for developers, designers and content creators alike.