A List Apart

Issue № 337

Inject life, joy, and personality into your sites and apps, and organize your content for better mobile experiences with excerpts from two new A Book Apart books.

Personality in Design

by Aarron Walter ∙ 22 Comments

Personality is the mysterious force that attracts us to certain people and repels us from others. Because personality greatly influences our decision-making process, it can be a powerful tool in design. In an exclusive excerpt from his spanking new book Designing For Emotion, Aarron Walter shows us how to create a strong human connection in human-computer interaction by turning our design interactions into conversations, imbuing mechanical "interactions" with distinctively human elements, and using design and language techniques to craft a living personality for your website.

Organizing Mobile

by Luke Wroblewski ∙ 14 Comments

When organizing content and actions on mobile, solid information architecture principles like clear labeling, balanced breadth and depth, and appropriate mental models remain important. But the organization of mobile web experiences must also align with how people use their mobile devices and why; emphasize content over navigation; provide relevant options for exploration and pivoting; maintain clarity and focus; and align with mobile behaviors. In this exclusive excerpt from his new book, Mobile First!, Luke Wroblewski explains how to do all that.

More from A List Apart

Columnists

Rachel Andrew on the Business of Web Dev

You Can’t Do Everything

In any given day I can find myself reading up on a new W3C proposal, fixing an issue with our tax return, coding an add-on for our product, writing a conference presentation, building a server, creating a video tutorial, and doing front end development for one of our sites. Without clients dictating my workload I’m in the enviable position of being able to choose where to focus my efforts. However, I can’t physically do everything.

From the Blog

Matt Mullenweg on Yahoo-Tumblr

“We’re at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain.”–Matt Mullenweg of WordPress.

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