Pricing Strategy for Creatives

by Jason Blumer ∙ 37 Comments

Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: “we’re good at what we do and we know it.” Fighting with a competitor over a low price says “I’m uncertain about my abilities, so I’ll take what I can get.” Failing to use a considered pricing policy will leave you treading water in a sea of design mediocrity, allowing you to just stay afloat while you sell commodities. Jason Blumer explains how to become strategic about your pricing—including three things you can do immediately to kick-start your journey toward strategic pricing.

Responsive Images: How they Almost Worked and What We Need

by Mat Marquis ∙ 75 Comments

With a mobile-first responsive design approach, if any part of the process breaks down, your user can still receive a representative image and avoid an unnecessarily large request on a device that may have limited bandwidth. But with several newer browsers implementing an "image prefetching" feature that allows images to be fetched before parsing the document's body, some of the web's brightest developers are abandoning responsive images in favor of user agent detection, at least as a temporary solution. For us standardistas, UA detection leaves a bad taste in the mouth. More importantly, as the number and kinds of devices continue to grow, UA detection will quickly become untenable—just as browser detection did back in the bad old days before web standards. What's really needed, argues Mat Marquis, is a new markup element that works the way the HTML5 video element works. Sound crazy? So crazy it just might work.

Columnists

Rachel Andrew on the Business of Web Dev

You Can’t Do Everything

In any given day I can find myself reading up on a new W3C proposal, fixing an issue with our tax return, coding an add-on for our product, writing a conference presentation, building a server, creating a video tutorial, and doing front end development for one of our sites. Without clients dictating my workload I’m in the enviable position of being able to choose where to focus my efforts. However, I can’t physically do everything.

From the Blog

MapBox Develops an Open Source Vector Format for Maps

MapBox's new vector-based map tiles are more stable, more scalable, and customizable to an amazing degree.

Paul Irish on Chrome Moving to Blink

The dust has begun to settle after Google’s announcement that Chrome would soon be using their own divergent fork of WebKit as a rendering engine. Now that things have calmed down a bit, I’ve asked Paul Irish to share some of the Chrome team’s plans for the near future.