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Issue № 343

Discover the latest, hottest responsive image techniques—and why they're not good enough any more. Then learn to charge for your work like the pro you are.

Pricing Strategy for Creatives

by Jason Blumer · 40 Comments

Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: “we’re good at what we do and we know it.” Fighting with a competitor over a low price says “I’m uncertain about my abilities, so I’ll take what I can get.” Failing to use a considered pricing policy will leave you treading water in a sea of design mediocrity, allowing you to just stay afloat while you sell commodities. Jason Blumer explains how to become strategic about your pricing—including three things you can do immediately to kick-start your journey toward strategic pricing.

Responsive Images: How they Almost Worked and What We Need

by Mat Marquis · 77 Comments

With a mobile-first responsive design approach, if any part of the process breaks down, your user can still receive a representative image and avoid an unnecessarily large request on a device that may have limited bandwidth. But with several newer browsers implementing an "image prefetching" feature that allows images to be fetched before parsing the document's body, some of the web's brightest developers are abandoning responsive images in favor of user agent detection, at least as a temporary solution. For us standardistas, UA detection leaves a bad taste in the mouth. More importantly, as the number and kinds of devices continue to grow, UA detection will quickly become untenable—just as browser detection did back in the bad old days before web standards. What's really needed, argues Mat Marquis, is a new markup element that works the way the HTML5 video element works. Sound crazy? So crazy it just might work.

More from A List Apart

Columnists

Lyza Danger Gardner on Building the Web Everywhere

WAI-finding with ARIA Landmark Roles

Between the intricacies of documentation and the risk of wielding too much power over the browser, WAI-ARIA can be daunting. For the dev uncertain on how to fold accessibility best practices into their daily workflow, Lyza Gardner sets out to summarize one category of roles—the landmark roles. They help user agents map out the territories on a page so the user can navigate them with greater ease, and they’re a great place to start getting familiar with ARIA’s part in assistive technology.

From the Blog

Accepting Our Lack of Control

Accepting the “ebb and flow of things” is as challenging today as it was 15 years ago. Susan Robertson explores what it means to accept our lack of control on the web and shares how she acknowledges this in her work—from the CSS she writes, to the conversations she has with team members.

Coming May 6: Sass Talk

To preprocess or not to preprocess? ALA: On Air will cover just that—live on May 6. Featuring Rachel Andrew, Lyza Danger Gardner, Jeff Lembeck, and Susan Robertson, “Sass Talk” will discuss when, how, and whether to use Sass, taskrunners, and other tools.