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Issue № 345

Responsive content: thinking beyond pages; from research to content strategy to meaningful project deliverables.

Future-Ready Content

by Sara Wachter-Boettcher16 Comments

The future is flexible, and we're bending with it. From responsive web design to futurefriend.ly thinking, we're moving quickly toward a web that's more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts. Most conversations about structured content dive headfirst into the technical bits: XML, DITA, microdata, RDF. But structure isn't just about metadata and markup; it's what that metadata and markup mean. Sara Wachter-Boettcher shares a framework for making smart decisions about our content's structure.

Audiences, Outcomes, and Determining User Needs

by Corey Vilhauer12 Comments

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. We make websites for real people. Those real people are able to do real things. But how do we get to really know our audience and find out what these mystery users really want from our sites and applications? Learn to ensure that every piece of content on your site relates back to a specific, desired outcome , one that achieves business goals by serving the end user. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

More from A List Apart

Columnists

Laura Kalbag on Freelance Design

I Don’t Like It

The most dreaded of all design feedback is the peremptory, “I don’t like it.” Rather than slinking back to the drawing board, it’s important to get clarity on what the client is reacting to. Guiding this conversation can turn a show-stopper into a mutual win.

From the Blog

Longform Content with Craft Matrix

Jason Santa Maria recently shared some thoughts about pacing content, and my developer brain couldn’t help but think about how I’d go about building the examples he talked about. The one fool-proof way to achieve heavily art-directed layouts like those is to write the HTML by hand. The problem is that content managers are not always developers, and the code can get complex pretty quickly. That’s why we use content management systems—to give content managers easier and more powerful control over content.

Ten Years Ago in ALA: Dynamic Text Replacement

Ten years ago this month in Issue 183, A List Apart published Stewart Rosenberger’s “Dynamic Text Replacement.” Stewart lamented text styling as a “dull headache of web design” with “only a handful of fonts that are universally available, and sophisticated graphical effects are next to impossible using only standard CSS and HTML.” To help ease these pains, Stewart presented a technique for styling typography by dynamically replacing text with an image.