A List Apart

Menu
Issue № 345

Responsive content: thinking beyond pages; from research to content strategy to meaningful project deliverables.

Future-Ready Content

by Sara Wachter-Boettcher16 Comments

The future is flexible, and we're bending with it. From responsive web design to futurefriend.ly thinking, we're moving quickly toward a web that's more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts. Most conversations about structured content dive headfirst into the technical bits: XML, DITA, microdata, RDF. But structure isn't just about metadata and markup; it's what that metadata and markup mean. Sara Wachter-Boettcher shares a framework for making smart decisions about our content's structure.

Audiences, Outcomes, and Determining User Needs

by Corey Vilhauer12 Comments

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. We make websites for real people. Those real people are able to do real things. But how do we get to really know our audience and find out what these mystery users really want from our sites and applications? Learn to ensure that every piece of content on your site relates back to a specific, desired outcome , one that achieves business goals by serving the end user. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

More from A List Apart

Columnists

Rachel Andrew on the Business of Web Dev

Getting to the Action

Was that conference worth it? There were smart tips and awesome people. Should you buy a ticket this year? For a freelancer or small business, it can be a significant expense. Wouldn’t it be great to know if the investment in time and money is likely to move the business forward?

From the Blog

10 Years Ago in ALA: Pocket Sized Design

The web doesn’t do “age” especially well. Any blog post or design article more than a few years old gets a raised eyebrow—heck, most people I meet haven’t read John Allsopp’s “A Dao of Web Design” or Jeffrey Zeldman’s “To Hell With Bad Browsers,” both as relevant to the web today as when they were first written. Meanwhile, I’ve got books on my shelves older than I am; most of my favorite films came out before I was born; and my iTunes library is riddled with music that’s decades, if not centuries, old.

Valediction

When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.