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Issue № 345

Responsive content: thinking beyond pages; from research to content strategy to meaningful project deliverables.

Future-Ready Content

by Sara Wachter-Boettcher · 16 Comments

The future is flexible, and we're bending with it. From responsive web design to futurefriend.ly thinking, we're moving quickly toward a web that's more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts. Most conversations about structured content dive headfirst into the technical bits: XML, DITA, microdata, RDF. But structure isn't just about metadata and markup; it's what that metadata and markup mean. Sara Wachter-Boettcher shares a framework for making smart decisions about our content's structure.

Audiences, Outcomes, and Determining User Needs

by Corey Vilhauer · 12 Comments

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. We make websites for real people. Those real people are able to do real things. But how do we get to really know our audience and find out what these mystery users really want from our sites and applications? Learn to ensure that every piece of content on your site relates back to a specific, desired outcome , one that achieves business goals by serving the end user. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

More from A List Apart

Columnists

Nishant Kothary on the Human Web

The Politics of Feedback

We’re obsessive about collecting input from a wide range of potential users and stakeholders. But with such an onslaught of feedback, there’s always a risk of having your motivation and faith in humanity sucked right out of you. Sometimes, you just need calm critique from the few people who really get you. So which kind of feedback is best? The answer is both.

From the Blog

Personalizing Git with Aliases

Part of getting comfortable with the command line is making it your own. Small customizations, shortcuts, and time saving techniques become second nature once you spend enough time fiddling around in your terminal. Since Git is my Version Control System of choice (due partially to its incredible popularity via GitHub), I like to spend lots of time optimizing my experience there.

Routines Aren’t the Enemy

I recently read Greg Smith’s piece on Bocoup's blog about how they think about time tracking, including all the fascinating data about how your brain works to solve problems. It interested me a lot, since I've been thinking about not just how I track projects, but also how I structure my day as a freelancer.