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Issue № 355

Wing your way to winning accounts.

Improvising in the Boardroom

by Matt Griffin · 5 Comments

Stop over-preparing for client pitch meetings. Approach them the way musicians approach improvisation: open your ears and listen. Matt Griffin tells how to forget the slideshows, be genuine, the person that you are every day in your job, and win the clients you should win.

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From the Blog

15 Years Ago in ALA: Much Ado About 5K

15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.