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Issue № 363

Rethinking design, from comping to grids.

The Infinite Grid

by Chris Armstrong · 28 Comments

Grid systems are a key component of graphic design, but they’ve always been designed for canvases with fixed dimensions. Until now. Today you’re designing for a medium that has no fixed dimensions, a medium that can and will shape-shift to better suit its environment—a medium capable of displaying a single layout on a smartphone, a billboard in Times Square, and everything in between. You’re designing for an infinite canvas—and for that, you need an infinite grid system. Discover techniques and guidelines that can help bring structure to your content whatever the screen size.

Responsive Comping: Obtaining Signoff without Mockups

by Matt Griffin · 54 Comments

If you’re making websites, chances are you’ve given some thought to what constitutes a responsive-friendly design process—and you’ve probably found that adding a mockup for every breakpoint isn’t a sustainable approach. Designing in code sounds like the answer, but you may be mystified at where to begin—or feel unmoored and disoriented at the prospect of giving up the approach you’ve long relied on. Enter responsive comping. This new, mockup-less web design process makes it easy to get that Photoshop monkey off your back, and have a fresh new beginning with your old friend the web browser.

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For some, Facebook’s Instant Articles is a sign that the traditional web stack is incapable of giving users a first-class reading experience. But the sluggish performance of the web isn’t due to an inherent flaw in the technology. That particular problem originates between the seat and the keyboard, where builders make choices that bloat their sites. For Mark Llobrera, Instant Articles is a sign that we need to prioritize performance like we actually mean it.

From the Blog

15 Years Ago in ALA: Much Ado About 5K

15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.