A List Apart

Menu
Issue № 379

Become your client’s true partner, before and after delivering the site.

Following Through with Post-Launch Strategy

by Aaron Mentele · 18 Comments

Design studios have traditionally worked on a “launch and dash” model: we study a client’s business problem; address it in design, UX, and content strategy; inject templates into a CMS; take the money, and run. But while we’ve spent years refining our web and UX practices, we’ve never paid much attention to what happens months after we deliver a site. If we truly want to help the client whose conversions are going flat, it’s time to embrace post-launch strategy—and stop thinking of it as a bundle of shameful SEO tricks that are disconnected from our work. Aaron Mentele shares how his small boutique studio hired a digital strategist, and the benefits that have accrued to the studio as well as its clients.

Client Relationships and the Multi-Device Web

by Matt Griffin · 41 Comments

When you step into the room with a client, you are a visitor from the future. You, web professional, spend your days immersed in the new paradigms of the multi-device web. Yet even for you, the constant change and adjustments that come with living on the internet can feel overwhelming. So how do you think your clients feel? It’s time to shed the vestigial mindsets we’ve inherited from the advertising world—the closed communications and drama of the “big reveal”—and build new systems based on honesty, inclusion, and genuine communication, says Matt Griffin. In this way, our clients will become true partners—rather than confused, anxious bystanders—as we learn to better navigate this strange, evolving digital universe together.

More from A List Apart

Columnists

Lyza Danger Gardner on Building the Web Everywhere

WAI-finding with ARIA Landmark Roles

Between the intricacies of documentation and the risk of wielding too much power over the browser, WAI-ARIA can be daunting. For the dev uncertain on how to fold accessibility best practices into their daily workflow, Lyza Gardner sets out to summarize one category of roles—the landmark roles. They help user agents map out the territories on a page so the user can navigate them with greater ease, and they’re a great place to start getting familiar with ARIA’s part in assistive technology.

From the Blog

Accepting Our Lack of Control

Accepting the “ebb and flow of things” is as challenging today as it was 15 years ago. Susan Robertson explores what it means to accept our lack of control on the web and shares how she acknowledges this in her work—from the CSS she writes, to the conversations she has with team members.

Coming May 6: Sass Talk

To preprocess or not to preprocess? ALA: On Air will cover just that—live on May 6. Featuring Rachel Andrew, Lyza Danger Gardner, Jeff Lembeck, and Susan Robertson, “Sass Talk” will discuss when, how, and whether to use Sass, taskrunners, and other tools.