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Issue № 379

Become your client’s true partner, before and after delivering the site.

Following Through with Post-Launch Strategy

by Aaron Mentele · 18 Comments

Design studios have traditionally worked on a “launch and dash” model: we study a client’s business problem; address it in design, UX, and content strategy; inject templates into a CMS; take the money, and run. But while we’ve spent years refining our web and UX practices, we’ve never paid much attention to what happens months after we deliver a site. If we truly want to help the client whose conversions are going flat, it’s time to embrace post-launch strategy—and stop thinking of it as a bundle of shameful SEO tricks that are disconnected from our work. Aaron Mentele shares how his small boutique studio hired a digital strategist, and the benefits that have accrued to the studio as well as its clients.

Client Relationships and the Multi-Device Web

by Matt Griffin · 41 Comments

When you step into the room with a client, you are a visitor from the future. You, web professional, spend your days immersed in the new paradigms of the multi-device web. Yet even for you, the constant change and adjustments that come with living on the internet can feel overwhelming. So how do you think your clients feel? It’s time to shed the vestigial mindsets we’ve inherited from the advertising world—the closed communications and drama of the “big reveal”—and build new systems based on honesty, inclusion, and genuine communication, says Matt Griffin. In this way, our clients will become true partners—rather than confused, anxious bystanders—as we learn to better navigate this strange, evolving digital universe together.

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From the Blog

Thoughtful Modularity

What can we learn from the Mars rover about building the web? Anthony Colangelo describes NASA's new modular approach to mission planning, and suggests a similar strategy for our work on the web. The details of our work may change, but building with thoughtful modularity can help us reap the benefits of the future.

Pinpointing Expectations

In my work as a front-end developer, I’ve come to realize that expectations, and how you handle them, are one of the most integral parts of a project. Expectations are tricky things, especially because we don’t talk about them very much.