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Issue № 396

Establishing work ideals—and ideal workflows.

Living up to Your (Business) Ideals

by Geoff DiMasi11 Comments

We all want to do work that matches our values—that lets us live up to our ideals for the world. But we also want to keep the lights on, make payroll, and maybe even grow. How can we design our agencies, studios, or freelance businesses to do both? Geoff DiMasi says the answer is in establishing a vision for your work, and directly tying that vision to the way you evaluate prospective clients and projects—and he’s here to help you get started.

Prototyping Your Workflow

by Mark Llobrera8 Comments

Atomic design. HTML wireframes. Style tiles. We’re all trying to adapt our processes, deliverables, and techniques to meet the challenges of the fast-moving, multi-device web. But replacing your workflow in one fell swoop is probably impossible—and who’s to say someone else’s guidelines will work for your team, anyway? Learn how Mark Llobrera’s team let go of the idea of the perfect workflow, and embraced a more iterative approach to process change instead.

More from A List Apart

Columnists

Rachel Andrew on the Business of Web Dev

Getting to the Action

Was that conference worth it? There were smart tips and awesome people. Should you buy a ticket this year? For a freelancer or small business, it can be a significant expense. Wouldn’t it be great to know if the investment in time and money is likely to move the business forward?

From the Blog

10 Years Ago in ALA: Pocket Sized Design

The web doesn’t do “age” especially well. Any blog post or design article more than a few years old gets a raised eyebrow—heck, most people I meet haven’t read John Allsopp’s “A Dao of Web Design” or Jeffrey Zeldman’s “To Hell With Bad Browsers,” both as relevant to the web today as when they were first written. Meanwhile, I’ve got books on my shelves older than I am; most of my favorite films came out before I was born; and my iTunes library is riddled with music that’s decades, if not centuries, old.

Valediction

When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.