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Issue № 397

More collaborative processes; more persuasive results.

Structuring a New Collaborative Culture

by Rosie Manning · 5 Comments

Collaboration is crucial in creative ventures, yet building a culture that allows it to flourish can be tricky—particularly in traditional, hierarchically minded organizations. But with a little tweaking, any space has the potential to become a hotbed of connected thinking. As Rosie Manning learned recently, true collaboration thrives in an environment built on trust, openness, and flexibility.

Persuasion: Applying the Elaboration Likelihood Model to Design

by Victor Yocco · 6 Comments

Persuasion isn’t a slick ad pitch or a campaign promise. It’s inherent to the content, style, and delivery of our messages, for better or for worse. Everything we say, do, and design has an impact on how our message is perceived—so why not put that power to work for you on the web? Victor Yocco shows us how to incorporate a deeper understanding of the psychological underpinnings of persuasion into our designs, allowing us to better reach—and win—the hearts of our users.

More from A List Apart

Columnists

Rian van der Merwe on A View from a Different Valley

Why?

Little kids have an endless supply of Why! Why is everything the way it is? Why do people do the things they do? We grownups don’t pester each other with a relentless stream of why?, and that’s mostly good. But kids could teach us to ask why when it needs to be asked: why are only some people able to build lives they love and find fulfilling work? Does everyone truly have the same chance, or do some of us start the game already a few rolls of the dice ahead? In order to grow, we have to ask the hard questions.

From the Blog

Context Makes Our Devices

When it comes to new devices, context is everything. Smartphones and tablets gained popularity because they were useful in situations where our laptops weren't. Will smartwatches do the same? Anthony Colangelo looks at the context of these new devices and how they might reach their full potential.

Accepting Our Lack of Control

Accepting the “ebb and flow of things” is as challenging today as it was 15 years ago. Susan Robertson explores what it means to accept our lack of control on the web and shares how she acknowledges this in her work—from the CSS she writes, to the conversations she has with team members.