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Issue № 397

More collaborative processes; more persuasive results.

Structuring a New Collaborative Culture

by Rosie Manning · 5 Comments

Collaboration is crucial in creative ventures, yet building a culture that allows it to flourish can be tricky—particularly in traditional, hierarchically minded organizations. But with a little tweaking, any space has the potential to become a hotbed of connected thinking. As Rosie Manning learned recently, true collaboration thrives in an environment built on trust, openness, and flexibility.

Persuasion: Applying the Elaboration Likelihood Model to Design

by Victor Yocco · 6 Comments

Persuasion isn’t a slick ad pitch or a campaign promise. It’s inherent to the content, style, and delivery of our messages, for better or for worse. Everything we say, do, and design has an impact on how our message is perceived—so why not put that power to work for you on the web? Victor Yocco shows us how to incorporate a deeper understanding of the psychological underpinnings of persuasion into our designs, allowing us to better reach—and win—the hearts of our users.

More from A List Apart

Columnists

Rachel Andrew on the Business of Web Dev

Looking Outside

Partners in a small, close leadership team—such as in a family business—often know each other’s minds very well, and agree on most things. That’s great to keep things running smoothly (though sometimes there’s awkwardness when business disagreements intrude on home life). On the other hand, it can also lead to stagnation. Rachel Andrew is finding that an outsider’s perspective can help when partners can’t quite see eye to eye—or when they agree too much.

From the Blog

Prioritizing Structure in Web Content Projects

New content projects present a classic chicken-and-egg problem: should we start with the words, or focus on the structure they’ll take? There are benefits and challenges either way, but Eileen Webb has recently become a believer that starting with structure creates a better workflow for developers, designers and content creators alike.