A List Apart

Menu
Issue № 397

More collaborative processes; more persuasive results.

Structuring a New Collaborative Culture

by Rosie Manning · 5 Comments

Collaboration is crucial in creative ventures, yet building a culture that allows it to flourish can be tricky—particularly in traditional, hierarchically minded organizations. But with a little tweaking, any space has the potential to become a hotbed of connected thinking. As Rosie Manning learned recently, true collaboration thrives in an environment built on trust, openness, and flexibility.

Persuasion: Applying the Elaboration Likelihood Model to Design

by Victor Yocco · 6 Comments

Persuasion isn’t a slick ad pitch or a campaign promise. It’s inherent to the content, style, and delivery of our messages, for better or for worse. Everything we say, do, and design has an impact on how our message is perceived—so why not put that power to work for you on the web? Victor Yocco shows us how to incorporate a deeper understanding of the psychological underpinnings of persuasion into our designs, allowing us to better reach—and win—the hearts of our users.

More from A List Apart

Columnists

Lyza Danger Gardner on Building the Web Everywhere

Mentorship for the Novice Expert

We’re short on mountaintops where we can find mentors, but the good news is mentors are actually just people like you and me who keep at it. They work at listening, ask people how they prefer to learn, make time to meet. Lyza Gardner talks about her early-morning motocycle practice, and how she loves gradually building her mentoring muscle by overcoming the embarrassment of being a beginner and just doing it.

From the Blog

We (Still) Have Work to Do

One year ago today, we wrote “we have work to do,” and we said we were making the web industry’s diversity problem our problem. We’re far from fixing everything at ALA, but from our editing processes to our recruitment to our messaging, we’ve been pushing ourselves to prioritize inclusivity. Editor-in-chief Sara Wachter-Boettcher discusses what we’ve been working on, where we can do better, and why it’s important to share our challenges.