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Issue № 397

More collaborative processes; more persuasive results.

Structuring a New Collaborative Culture

by Rosie Manning · 5 Comments

Collaboration is crucial in creative ventures, yet building a culture that allows it to flourish can be tricky—particularly in traditional, hierarchically minded organizations. But with a little tweaking, any space has the potential to become a hotbed of connected thinking. As Rosie Manning learned recently, true collaboration thrives in an environment built on trust, openness, and flexibility.

Persuasion: Applying the Elaboration Likelihood Model to Design

by Victor Yocco · 6 Comments

Persuasion isn’t a slick ad pitch or a campaign promise. It’s inherent to the content, style, and delivery of our messages, for better or for worse. Everything we say, do, and design has an impact on how our message is perceived—so why not put that power to work for you on the web? Victor Yocco shows us how to incorporate a deeper understanding of the psychological underpinnings of persuasion into our designs, allowing us to better reach—and win—the hearts of our users.

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Columnists

Laura Kalbag on Freelance Design

The Illusion of Free

The number of predictions that algorithms can make about us from even minimal data is shocking. Although we’re offered privacy settings that let us control who of our friends sees what, all our information and behavior tends to be fair game for behind-the-scenes tracking. We simply don’t know everything that’s being done with our data currently, and what companies might be able—and willing—to do with it in the future. Laura Kalbag believes it’s time to locate the exits.

From the Blog