When you read, you filter text through your experiences and past conversations. You put words into context. You interpret. So how can we use typography to welcome readers and convince them to sit with us through this process? A List Apart alum Jason Santa Maria explains in this excerpt from Chapter 1 of On Web Typography, his new book from A Book Apart.
More from A List Apart
Before you plan the trip, make sure you know who’s coming. Sophia Voychehovski tells us why action-first design is risky business.
Seeing clients as clueless or “difficult” is a red flag—for us. How to turn client confusion into better experiences.
Translate analytics into product paths with narrative structures. New excerpt from Donna Lichaw’s The User's Journey.
In an excerpt from Design for Real Life, Eric A. Meyer and Sara Wachter-Boettcher discuss designing for stress cases.
Sara Wachter-Boettcher, coauthor of Design for Real Life, reflects on how we too easily dismiss users in crisis.
Web animation is undergoing an explosive evolution, reframing what it means to design for the web.
Brendan Murray persuasively argues that agile development is a framework within which content work can flourish.
Designers need to overcome their own predispositions to produce what’s needed for the project.