Topic: Brand Identity
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Material Honesty on the Web
Material honesty—the idea that a substance should be itself, rather than mimic something else—has guided everyone from Ruskin to Charles and Ray Eames. How might material honesty apply to our immaterial (digital) projects? What light might its principles shed on such aesthetic debates as flat versus skeumorphic web design? And how might a materially honest approach change how we conceive and sell our projects? Kevin Goldman forecasts increased longevity for our work and even our careers if we apply the principles of material honesty to our digital world.
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W3C is Getting Some Work Done
In 2014, W3C turns 20. In web years that's something like 200. We last redesigned the W3C homepage and other top pages in 2008 to provide more content, clearer navigation, and other conventions of site design. But a lot has changed in five years, and we want to revamp the site in time for our twentieth birthday.
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Personality in Design
Personality is the mysterious force that attracts us to certain people and repels us from others. Because personality greatly influences our decision-making process, it can be a powerful tool in design. In an exclusive excerpt from his spanking new book Designing For Emotion, Aarron Walter shows us how to create a strong human connection in human-computer interaction by turning our design interactions into conversations, imbuing mechanical "interactions" with distinctively human elements, and using design and language techniques to craft a living personality for your website.
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Human-to-Human Design
Help your audience fall in love with you by moving beyond human-to-computer interfaces and embracing human-to-human design.
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A List Apart 4.0
From the crown of its cranium to the tips of its Ruby-slippered toes, A List Apart 4.0 is both old and new.
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Your About Page Is a Robot
Everyone has one. No one likes to talk about it. No, not that. It's your About page, and it needs a little love. ALA's Erin Kissane guides you through a beautiful journey of self-discovery.
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Good Designers Redesign, Great Designers Realign
The difference between redesigns that make you look busy and give your stakeholders something else to argue about, and strategic overhauls that reposition your brand and help you set and reach business goals.
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A Case for Web Storytelling
In our attention to style and technology, we often overlook a vital element in the web design mix: narrative voice.
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The Bathing Ape Has No Clothes (and other notes on the distinction between style and design)
Why has the level of discussion in “design forums” degenerated so quickly? Maybe because they’re not populated by “designers.” Greenfield explains the difference between Stylists and Designers—and why that difference matters so much.
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Evolving Client Content
Content management systems are only as good as the content they manage. Garrity explores the care and feeding of low-budget clients who need high-quality content.
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Beyond Usability and Design: The Narrative Web
Crafting a narrative web: To succeed profoundly, Bernstein says, websites must go beyond usability and design, deeply engaging readers by turning their journeys through the site into rich, memorable, narrative experiences.
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Why Are You Here?
Whether we’re designing experimental sites or keeping an online diary, we go to the web in search of meaning. Will we find it? Or will we build it ourselves?
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Fame Fatale
When did weblogs stop filtering the web and begin cluttering it instead? Rich Robinson on digital glut and creative solutions.
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Language: The Ultimate User Interface
Words. Language. Meaning. They’re a nutritious part of your complete website. So why do so many webmakers treat language like an afterthought? Julia Hayden explores ways to make words work.
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Art Direction and the Web
If design lives in the details, art direction’s turf is the Big Idea. Stephen Hay introduces the principles and techniques of the art director, and shows how art directional concepts can shape memorable user experiences.
