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Topic: Business

  • Getting to Flow

    by Breandán Knowlton · Issue 380 ·

    When design and client cultures truly come together, magical and memorable projects emerge. These magic projects aren’t random, though—they happen when you reach a state of flow. The beautiful part is, you can get both yourself and your client into a flow state more often by doing three things: enabling immediate feedback, balancing capability and challenge, and setting clear goals with visible progress. Breandán Knowlton shows you how.

  • How Do You Go on Vacation?

    by Rachel Andrew ·

    The idea that everyone should get time off away from their business, perhaps even completely disconnected from the internet, is a pervasive one.

  • Following Through with Post-Launch Strategy

    by Aaron Mentele · Issue 379 ·

    Design studios have traditionally worked on a “launch and dash” model: we study a client’s business problem; address it in design, UX, and content strategy; inject templates into a CMS; take the money, and run. But while we’ve spent years refining our web and UX practices, we’ve never paid much attention to what happens months after we deliver a site. If we truly want to help the client whose conversions are going flat, it’s time to embrace post-launch strategy—and stop thinking of it as a bundle of shameful SEO tricks that are disconnected from our work. Aaron Mentele shares how his small boutique studio hired a digital strategist, and the benefits that have accrued to the studio as well as its clients.

  • Client Relationships and the Multi-Device Web

    by Matt Griffin · Issue 379 ·

    When you step into the room with a client, you are a visitor from the future. You, web professional, spend your days immersed in the new paradigms of the multi-device web. Yet even for you, the constant change and adjustments that come with living on the internet can feel overwhelming. So how do you think your clients feel? It’s time to shed the vestigial mindsets we’ve inherited from the advertising world—the closed communications and drama of the “big reveal”—and build new systems based on honesty, inclusion, and genuine communication, says Matt Griffin. In this way, our clients will become true partners—rather than confused, anxious bystanders—as we learn to better navigate this strange, evolving digital universe together.

  • It Is What It Is

    by Nishant Kothary ·

    One of my first managers — we shall call him Bob — had a saying that used to drive me nuts. To most of my complaints about workplace dysfunctions in our manager-employee one-on-ones, Bob would respond, “It is what it is.”

  • The Local Shops of the Web

    by Rachel Andrew ·

    A local shop is part of an ecosystem — here in England we call it the High Street. The owner of a local shop generally has no ambition to become a Tesco or WalMart. She’d rather experience steady growth, building relationships with customers who value what she brings to the community.

  • You Can’t Do Everything

    by Rachel Andrew ·

    In any given day I can find myself reading up on a new W3C proposal, fixing an issue with our tax return, coding an add-on for our product, writing a conference presentation, building a server, creating a video tutorial, and doing front end development for one of our sites. Without clients dictating my workload I’m in the enviable position of being able to choose where to focus my efforts. However, I can’t physically do everything.

  • Growing Your Design Business

    by Jason Blumer · Issue 373 ·

    So you’ve launched your own creative business, and you’re starting to grow. That’s great! But good growth won’t just happen. Just as a junior designer starts with small projects and slowly builds her skills, a new business needs time to mature, test new ideas, and prepare itself, too. If you want to grow in a sustainable, satisfying way, then you need to pay attention to how you’re growing, not just how much. Jason Blumer looks at four common pitfalls of growth in the design industry, and how to avoid them.

  • They Keep Using That Word

    by David Sleight ·

    The word "real" gets tossed around a lot when people compare physical objects and digital ones. That's fine for casual conversation, but when publishers use that kind of sloppy language it reveals serious flaws in how they think about their products and businesses.

  • Give a crap. Don’t give a fuck.

    by Karen McGrane ·

    How do you know if you're doing a good job? There's always an external way to measure quality—being prepared, attending to the details, listening to the collective wisdom about what it means to do good work. Give a crap about the little things, and you're good. What about doing a great job? There's no checklist, no guidelines that will get you there. Being great means being vulnerable; not giving a fuck about what other people think. It's harder than it sounds.

  • W3C in the Wild

    by The W3C ·

    W3C really wants to hear from web designers and developers. We want our specs to be useful to you and to keep up with real-world issues. We've set about to broaden our community and to find new feedback channels that work better for busy web professionals. If you're reading this, you're part of the community we want to talk with more.

  • Designing Contracts for the XXI Century

    by Veronica Picciafuoco · Issue 366 ·

    A design contract is like a business card—it comes from the same desk, and bears the same creative mark. But it’s also the business card you hate handing out: a folder of legal gibberish with terrible formatting that reminds the client of everything that could possibly go wrong before the work has even started. If we want to address the readability problems unique to our era—and improve communication with our clients—then it’s time we fix the language, layout, and typesetting of our contracts. And who better than designers to do it? Veronica Picciafuoco shows how modernizing your contract to match your carefully crafted brand can also help you reach an agreement faster, and even strengthen your position when negotiating.

  • Becoming Better Communicators

    by Inayaili de Leon · Issue 365 ·

    As designers, we already know how to communicate with users in a language they understand. Yet, we often don't do this when communicating with those whom our work requires us to talk to every day: our own colleagues. Inayaili de León shows us why—and how we can build the human relationships and shared vocabularies we need to get better at it.

  • What Ate the Periodical? A Primer for Web Geeks

    by David Sleight · Issue 361 ·

    We’ve all heard about the painful transition newspapers and magazines are going through. Two decades after the arrival of the web, the search for durable, profitable business models that make sense in the digital age goes on. And it isn’t going well. Advertising, subscriptions, and data-as-service have failed. Now is the time for web developers, designers, and digital strategists of all stripes to lead experiments with making (and saving) money from the things technology and the web are good at.

  • Usable yet Useless: Why Every Business Needs Product Discovery

    by Rian Van Der Merwe · Issue 359 ·

    Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.

  • Product Management for the Web

    by Kristofer Layon · Issue 357 ·

    Whether we prototype, write, design, develop, or test as part of building the web, we're creating something hundreds, thousands, or maybe even millions of people will use. But how do we know that we're creating the right enhancements for the web, at the right time, and for the right customers? Because our client or boss asked us to? And how do they know? Enter product management for the web, bridging the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Learn to set priorities that gradually but steadily make your product (and the web) better.

  • Improvising in the Boardroom

    by Matt Griffin · Issue 355 ·

    Stop over-preparing for client pitch meetings. Approach them the way musicians approach improvisation: open your ears and listen. Matt Griffin tells how to forget the slideshows, be genuine, the person that you are every day in your job, and win the clients you should win.

  • Agreements = Expectations

    by Greg Hoy · Issue 354 ·

    Every client/vendor relationship is based on a set of expectations, whether they're stated or not. A lot can go unsaid or unspecified for any project, large and small. Not being specific can lead to disagreements, quarrels, and high blood pressure. But, it doesn't have to be this way. Greg Hoy says that while due diligence is important, being vague is a must. Yes, you read that right.

  • Publication Standards Part 2: A Standard Future

    by Nick Disabato · Issue 352 ·

    The internet is disrupting many content-focused industries, and the publishing landscape is beginning its own transformation in response. Tools haven’t yet been developed to properly, semantically export long-form writing. Most books are encumbered by Digital Rights Management (DRM), a piracy-encouraging practice long since abandoned by the music industry. In the second article of a two-part series in this issue, Nick Disabato discusses the ramifications of these practices for various publishers and proposes a way forward, so we can all continue sharing information openly, in a way that benefits publishers, writers, and readers alike.

  • Publication Standards Part 1: The Fragmented Present

    by Nick Disabato · Issue 352 ·

    ebooks are a new frontier, but they look a lot like the old web frontier, with HTML, CSS, and XML underpinning the main ebook standard, ePub. Yet there are key distinctions between ebook publishing's current problems and what the web standards movement faced. The web was founded without an intent to disrupt any particular industry; it had no precedent, no analogy. E-reading antagonizes a large, powerful industry that's scared of what this new way of reading brings, and they're either actively fighting open standards or simply ignoring them. In part one of a two-part series in this issue, Nick Disabato examines the explosion in reading, explores how content is freeing itself from context, and mines the broken ebook landscape in search of business logic and a way out of the present mess.

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