Topic: Content
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WYSIWTF
Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated. Anyone who’s ever written a document and played around to see the impact of different fonts, heading weights, and whitespace on the way the writing flows knows this is true. Anyone who’s ever squinted at HTML code, trying to parse text from tags, knows it too.
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Passing On Our Rights
Last month, a U.S. District Court handed down a decision that’s pretty awful if you care about consumer rights and digital content.
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They Keep Using That Word
The word "real" gets tossed around a lot when people compare physical objects and digital ones. That's fine for casual conversation, but when publishers use that kind of sloppy language it reveals serious flaws in how they think about their products and businesses.
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Who Needs Headlines?
A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients' content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.
