Topic: Content Strategy
How is it that the very foundation of the web, written text, has taken a strategic back seat to design? Bronwyn Jones argues that great web design is not possible without the design of words.
A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients' content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.