Not many newsrooms have the wherewithal to produce their own “Snow Fall,” and that, some say, dooms the NYT’s experiment to becoming a mere blip in the history of periodical web design. But it’s not all about per-article cost-effectiveness. The ambition that drives these efforts is exactly what the publishing business needs.
In the web community, it often seems like client work is what people do when they need money to fund the projects they really care about. I might be considered an oddball for not aspiring to work in a hip startup or create a product out of a side project. I love working in client services.