A List Apart

Menu

Topic: User Research

  • The Myth of Usability Testing

    by Robert Hoekman Jr. · Issue 294 ·

    Usability evaluations are good for many things, but determining a team's priorities is not one of them. The Molich experiment proves a single usability team can't discover all or even most major problems on a site. But usability testing does have value as a shock treatment, trust builder, and part of a triangulation process. Test for the right reasons and achieve a positive outcome.

  • Usability Testing Demystified

    by Dana Chisnell · Issue 293 ·

    The value in usability testing comes from the magic of observing and listening as people use a design. The things you see and the things you hear are often surprising, illuminating, and unpredictable. This unpredictability is tough to capture in any other way. Dana Chisnell shows you how.

  • Beyond Goals: Site Search Analytics from the Bottom Up

    by Lou Rosenfeld · Issue 292 ·

    Top-down analytics are great for creating measurable goals you can use to benchmark and evaluate the performance of your content and designs. But bottom-up analysis teaches you something new and unexpected about your customers, something goal-driven analysis can't show you. Discover the kinds of information users want, and identify your site's most urgent mistakes.

Topics