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Topic: User Research

  • Beyond Goals: Site Search Analytics from the Bottom Up

    by Lou Rosenfeld · Issue 292 ·

    Top-down analytics are great for creating measurable goals you can use to benchmark and evaluate the performance of your content and designs. But bottom-up analysis teaches you something new and unexpected about your customers, something goal-driven analysis can't show you. Discover the kinds of information users want, and identify your site's most urgent mistakes.

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