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Topic: Web Strategy

Never get involved in a land war in Asia (or build a website for no reason). The Pickle Jar theory of time management. The importance of being Source. Why every business needs product discovery. Bridging the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Is web strategy UX, design, or marketing? The answer is yes.

  • The Web Runs on Electricity and We’re Running Out

    by Dorian Peters · Issue 383 ·

    It’s a humbling thought, but as web professionals, nothing we create actually exists when the power goes out. As we increase the number of devices in our world, planning for a connected web of things in hopes that the poor will be liberated, education will be free, and our fridges will tell us we’re out of lettuce, we fail to acknowledge that we scarcely have enough fossil fuels to maintain the current state for long. Web designers need to be part of the solution—and the situation is more hopeful than you may think. Dorian Peters shows how we can exercise the surprising power that lies in seemingly small designerly decisions to help our industry not only survive, but create positive impact worldwide.

  • Defining a Vision: Making Sure Your Work Matters

    by Russ Starke · Issue 380 ·

    When an architect designs a structure, he or she can be fairly sure the work will endure for decades, maybe even centuries. Here on the web, we’re not so lucky. Knowing how temporary digital creations can be, how can we ensure our work matters? By defining the organization's vision. This isn’t just about solidifying a mission statement, though. Russ Starke shows you how to help organizations create a detailed story of their future success—and how that story can serve as a compass for both the company and its customers.

  • Following Through with Post-Launch Strategy

    by Aaron Mentele · Issue 379 ·

    Design studios have traditionally worked on a “launch and dash” model: we study a client’s business problem; address it in design, UX, and content strategy; inject templates into a CMS; take the money, and run. But while we’ve spent years refining our web and UX practices, we’ve never paid much attention to what happens months after we deliver a site. If we truly want to help the client whose conversions are going flat, it’s time to embrace post-launch strategy—and stop thinking of it as a bundle of shameful SEO tricks that are disconnected from our work. Aaron Mentele shares how his small boutique studio hired a digital strategist, and the benefits that have accrued to the studio as well as its clients.

  • Designing for Services Beyond the Screen

    by Andy Polaine · Issue 377 ·

    You redesign the website for an airline, but who is designing the check-in machines, the CRM systems used by call center staff, the print materials, or the policies the cabin crew must adhere to? Like it or not, these channels are part of the overall user experience. Your website or mobile app might be great on its own, but customers experience services in totality, and base their judgments on how well everything works together. Learn to design beyond the screen. By creating visual and tangible artifacts that can be experienced and tested, you can build a bridge between business and design.

  • W3C is Getting Some Work Done

    by The W3C ·

    In 2014, W3C turns 20. In web years that's something like 200. We last redesigned the W3C homepage and other top pages in 2008 to provide more content, clearer navigation, and other conventions of site design. But a lot has changed in five years, and we want to revamp the site in time for our twentieth birthday.

  • See What I Mean

    by Kevin Cheng · Issue 370 ·

    We’re pleased to share an excerpt from Kevin Cheng’s new book, See What I Mean: How to Use Comics to Communicate Ideas, available now from Rosenfeld Media.

  • Looking Beyond User-Centered Design

    by Cennydd Bowles ·

    User-centered design has served the digital community well. So well, in fact, that I'm worried its dominance may actually be limiting our field. The terms “user experience design” (UX) and “user-centered design” (UCD) are often used interchangeably. But there's an important distinction.

  • Usable yet Useless: Why Every Business Needs Product Discovery

    by Rian Van Der Merwe · Issue 359 ·

    Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.

  • Product Management for the Web

    by Kristofer Layon · Issue 357 ·

    Whether we prototype, write, design, develop, or test as part of building the web, we're creating something hundreds, thousands, or maybe even millions of people will use. But how do we know that we're creating the right enhancements for the web, at the right time, and for the right customers? Because our client or boss asked us to? And how do they know? Enter product management for the web, bridging the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Learn to set priorities that gradually but steadily make your product (and the web) better.

  • For a Future-Friendly Web

    by Brad Frost · Issue 346 ·

    It is time to move toward a future-friendly web. Our current device landscape is a plethora of desktops, laptops, netbooks, tablets, feature phones, smartphones, and more, but this is just the beginning. The rapid pace of technological change is accelerating, and our current processes, standards, and infrastructure are quickly reaching their breaking points. How can we deal with increasing device diversity and decreasing attention spans? Brad Frost of futurefriend.ly explains how, while this era of ubiquitous connectivity creates new challenges, it also creates tremendous opportunities to reach people wherever they may be.

  • Web Governance: Becoming an Agent of Change

    by Jonathan Kahn · Issue 332 ·

    Shipping is easy, making real change is hard. To do meaningful web work, we need to educate clients on how their websites influence their business and the legal, regulatory, brand, and financial risks they face without strong web governance. Learn why web governance is important to us as web professionals and how to influence your clients to think carefully about how to align their websites to their business strategy.

  • Strategic Content Management

    by Jonathan Kahn · Issue 313 ·

    Any web project more complex than a blog requires custom CMS design work. It’s tempting to use familiar tools and try to shoehorn content in—but we can’t select the appropriate tool until we’ve figured out the project’s specific needs. So what should a CMS give us, apart from a bunch of features? How can we choose and customize a CMS to fit a project’s needs? How can content strategy help us understand what those needs really are? And what happens a day, a week, or a year after we’ve installed and customized the CMS?

  • Erskine Design Redesign

    by Simon Collison · Issue 289 ·

    In a mere two years, Erskine Design grew from two people working at home into a full-fledged agency of eight, working with major clients. Their website needed to better reflect their achievements, abilities, and team strengths. They also sought to improve the quality of data collected during client inquiries. Simon Collison explores the agency’s thought processes, and the decisions they made as their own client.

  • Get Out from Behind the Curtain

    by Sarah B. Nelson · Issue 245 ·

    Client input: positive process or creative noose? Many designers would probably say the latter. But it needn't be that way. Adaptive Path's Sarah Nelson shows how to create collaborative work sessions that take the clients' needs in hand while leaving creative control in yours.

  • Never Get Involved in a Land War in Asia (or Build a Website for No Reason)

    by Greg Storey · Issue 205 ·

    If you don't know what the website you're working on is supposed to _do_, it's going to be really hard to succeed. Greg Storey offers a simple web strategy development process for everyone.

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