Topic: Web Strategy
In a mere two years, Erskine Design grew from two people working at home into a full-fledged agency of eight, working with major clients. Their website needed to better reflect their achievements, abilities, and team strengths. They also sought to improve the quality of data collected during client inquiries. Simon Collison explores the agency’s thought processes, and the decisions they made as their own client.
Client input: positive process or creative noose? Many designers would probably say the latter. But it needn't be that way. Adaptive Path's Sarah Nelson shows how to create collaborative work sessions that take the clients' needs in hand while leaving creative control in yours.
If you don't know what the website you're working on is supposed to _do_, it's going to be really hard to succeed. Greg Storey offers a simple web strategy development process for everyone.