In our attention to style and technology, we often overlook a vital element in the web design mix: narrative voice.
Whether we’re designing experimental sites or keeping an online diary, we go to the web in search of meaning. Will we find it? Or will we build it ourselves?
Words. Language. Meaning. They’re a nutritious part of your complete website. So why do so many webmakers treat language like an afterthought? Julia Hayden explores ways to make words work.