Content strategy for desktop, mobile, and beyond. Copy as interface. Building trust through better writing and honest communication. Working with, and in some cases building your own, content management systems. Designing for readers. Web narratives and design as content. Crafting content-focused digital products and brands.
The wisdom of community. SOPA and other threats. In defense of readers. Coaching your community. Improving the conversation in comments and forums. Content-focused digital product and brand development. Building magazines and communities. Editorial best practices. The arithmetic of readers and writers. Conferences and communication. Anonymity and online community: identity matters.
It’s time to take up the torch—time to make content matter. Preparing for a future where content is no longer stuck in websites, but orbits around users. A checklist for content work. Strategic content management. Testing content. Content modelling. Content templates to the rescue! Web governance—becoming an agent of change. Communications strategy in a crisis: what to do when your site or service fails.
Writing and editing for the web. Copy as user interface. Writing content that works for a living: how anybody who touches copy can make a difference by insisting that every chunk of text on the site do something concrete. Words that zing. Websites for learners. Making up stories: perception, language, and the web. Cure content-delay syndrome. Revive anorexic web writing. Better writing through design.