What do the people who use your website actually want? Making web content accessible. Designing and testing interfaces and the systems that support them. Talking to users and considering real-world use cases. Testing on the cheap. Design, architecture, research, benchmarking, usability, analytics, studies, interviews, surveys, focus groups.
Tips on making your site available to every person and every device: from networked gadgets to screen readers, desktop browsers to web-enabled TVs. ARIA and progressive enhancement. Contrast is king. The accessibility of WAI-ARIA. Deafness and the user experience. The inclusion principle. Accessibility via web standards. WAI in on WCAG.
The art and science of organizing and labeling websites, intranets, online communities, and software. Bringing principles of design and architecture to the digital landscape and especially the web. Designing user flows, information systems, and content structures. Pathways of desire. Sitemaps, metadata, use cases, scenarios, persona development.
Design products and experiences that delight people and change their lives. Where graphic design meets experience design meets interface design. Never use a warning when you mean undo. Move beyond human-to-computer interfaces and embrace human-to-human design. Designing navigation and exploration. Wireframing and prototyping on paper, in Keynote, and in the browser. Narratives of experience.
Creative problem solving. Designing for your audience. Designing for contingencies. Designing feedback loops. Conducting meaningful user testing—even on the cheap. A primer on A/B testing. Testing accordion forms. Good "Help" content is hard to find. Quick and dirty remote user testing. Web standards for e-books.
How do we know that we’re creating the right enhancements for the web, at the right time, for the right audiences? The ins and outs of qualifying and quantifying just who we are designing for, and what they want—from data mining and analytics to email surveys, from lab-based usability studies to one-on-one interviews, from ethnographic field studies to eye tracking, from card sorts to desirability studies, from message board mining to A/B testing.