Author

Caroline Roberts

Caroline Roberts is a content strategist at iFactory, a digital agency in Boston that serves nonprofits and institutions of higher education. Spreadsheets, mystery novels, and bar trivia are her strong suits.

Also from this author

The FAQ as Advice Column

The FAQ has grown out of favor with some factions of late, but Caroline Roberts argues that the simple question and answer format can be just what you need. With a few modern tweaks and some thoughtful intent, kick your FAQs up a notch.

How the Sausage Gets Made: The Hidden Work of Content

Making great content is the messy part of our design and development process that we often overlook and underestimate. Through an Emmy award-winning experience, Caroline Roberts shares helpful tools and tips to help you get the whole team on board, improve your process, and make the best content sausage you possibly can.