To be honest we didn’t think too much about this distinction when we got started, but we do every time a package gets lost or destroyed in transit. The upside of developing a thing as a product is that you’re forced to learn about shipping, supply-chain, currency conversion, customs, language barriers, etc., and while that all sounds like a pain, for us anyhow it’s been a blast. And more importantly, all that knowledge is transferable to the next idea and to client business too.
We built a little app that shows us the last several customers and where what they bought is going in real time, and right this minute the cities are Dublin, Athens, Pasadena, Bethlehem PA and Altrincham UK. It’s a lot of fun to know things are going everywhere and we’ve met a ton of people because of it. The Pixies are just finishing their set in Dublin right this minute, and we’re there with The Show, so that list, hopefully, will take on a decidely Irish flavor shortly.