.@Ben Shoults: Thanks for clearing that up. From his/her commenting history, I’d say @forex is a comment spammer, so future posts from that account will be watched closely.
@vancouver web design: I’m always in favor of hiring web writers (whether they’re “technical writers” or not)—but even if you have a writer or a writing team, you still have to organize the information and move it around, which is the part that content templates help with. (I’ve used content templates as a consulting web writer.)
@Margot: Thank you for the excellent comments, Margot! I think you’re spot on about the spreadsheet version (including the part about which writers are likely to embrace spreadsheets), and that’s a great point about using an expanded version of content templates as a starting point for a larger content plan.