Comments on Create a Content Compass

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  1. Thanks for the good read. A nice structure to content strategy :)

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  2. Thank you for this!  I’m working on a massive site redesign and these tools will really help.

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  3. Thanks for this Meghan! I just started a contract to do content strategy and creation for a university website redesign. These are great ideas to get everyone on the same page for content needs, and keep me focused on the right audience.

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  4. This was really helpful, thanks Meghan! Looks like the book would be a great investment.

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  5. Content management can become the most crucial key which can lead to the success of a website. Your article is very informative and will be very helpful during contents developing and planning for a website.
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  6. Hi Meghan,

    Thank you for this fantastic article! I’m excited to add the content compass and messaging framework to my toolbox.

    I’m wondering, how do you use the content compass when you have multiple, different audiences? (For example: A college has current students, prospective students, faculty members, and other audiences, and they all have different goals.) Do you create a separate compass for each audience? Or do you try to use one compass for all?

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    It’s so comprehensive…

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  20. Function, subject and core strategy statement are very well explained
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  21. Sorry, commenting is closed on this article.