Thanks @KevinPNichols for the great feedback. I’m glad you picked up on the copy deck—i’m sure you have much better examples than I do! I like the concept of positioning content leading to larger articles and ideally capturing in a CMS. Taxonomy / metadata is a huge other issue that this article really didn’t get into.
FYI for anyone interested in this topic, particularly in the big brand B2C space, Kevin and team at AvenueCX are doing some very interesting things: https://avenuecx.com/