bq. Is SEO a bad example of Findability?
Nope, SEO is an integral part of findability (“here’s an illustration that may help explain”:http://aarronwalter.com/presentations/sxsw08/pix/findability-flower.png). Historically many in the industry have hyper-focused on SEO and not given consideration to the many other ways in which we can help our audience connect with our content (see my earlier comment for examples). This article is not advocating disregard of SEO. On the contrary, it’s recommending we take a more holistic approach to findability to integrate the many sub-disciplines of our industry to better connect with our users.
Sorry you didn’t connect with the metaphor. As Jeffrey said, it was meant to add humor. If you’re in search of practical solutions to make your sites more findable, that’s what my book is all about.
bq. As for “Quality content is the bedrock of findability:”? while i agree with this statement, however it’s a different subject matter from usability/findability jargons. There are sites i frequent for pure content purpose.
Me too! And wouldn’t it be great if those sites packed with valuable content were more findable so others can find them too? In my view, we need to stop thinking of our craft from the perspective of our compartments and start seeing the big picture. Why can’t we publish sites that have great content, are built semantically, are usable, and wonderfully findable all at once? As someone commented earlier, A List Apart is a perfect example. There’s no need to sacrifice or settle for anything less.
bq. Lastly, as for Findability, i find this article to be much more effective (less fluff, more substance) http://www.alistapart.com/articles/ambientfindability.
You’ve got good taste! Peter Morville’s article is a perfect compliment to these ideas.