FIR, FEAR, FIRE… | by Boris Meyer
>This css hack could lead a search engine to consider your document
>as hidden keyword Spamdexing.
This might be true once SE spiders interpret css,
then it would apply to any other css technique hiding text as well,
making most of css driven nav systems or pure fancy effects spamdexing.
I don’t think SEs could afford to cripple designer’s css options to that extend;
punishing font coloured the same as the containing element’s background in ye olden times
didn’t harm designer’s choices as this method hasn’t any conceivable benefit regarding
layout and design. (except for very sloppy and inept coders)
Instead, a more sensible approach would be to simply ignore hidden text for indexing;
in fact most of spamdexing nowadays doesn’t relay on hiding text but of link farms whose
visible text qualifies as spam because of it’s semantics.
(or lack thereof to human readers,
spammers don’t care much about that, it’s not meant to be read by humans)
hunting for spamdexing will force SE’s to rely on semantic analysis,
hiding text by css (or script) should be harmless in times to come,
as for now, I haven’t heard of css parsing bots.
An -hopefully- educated guess,