You exactly nailed the problem Thomas. We were asking people to open up about their most terrible moments while asking them about a website that they weren’t even aware of. As you pointed out, the conversations were predictably off the mark, which is why we changed our approach and that was the big lesson learned.
We are both mothers and have gone through our own harrowing journeys. On more than one occasion, we were all weeping. We went through a lot of tissue over those four days!
Thanks for your thoughtful comment.