Comments on Product Management for the Web

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  1. Kristofer, great article, although I’m surprised you managed to avoid the word “Agile” in there anywhere. My team practices Scrum-based development, and having product owners that can write consistently solid user stories makes our lives much simpler. We can actually focus on building and maintaining great products without having to spend a ridiculous amount of time figuring out requirements. It’s especially nice when a product owner can stay a few steps ahead of the development team, because everyone wins.

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  2. Hi Kristofer,

    Great article and I’ve been waiting for Product Management to show up on ALA. I think another article might expand on the business side of product management.

    While not mutually exclusive here is a vector/spectrum of skills that we often see in web development.**

    Creative (Visual Design) <=> User Experience <=> Product Management <=> Business Strategy

    While you covered the (User Experience <=> Product Management) segment, the (Product Management <=> Business Strategy) activities are foundational. Depending on the organization, the product manager’s responsibility is to ensure that the right experience ‘connects the dots’ with defined business goals. To meet those objectives she develops tactics and action plans (which end up in roadmaps and release plans) to acquire and convert users. Ultimately the happy and satisfied users get what they want and do what the business needs. It makes the world go round and keep the lights on.

    Great article and thanks for your time and efforts!

    **Please note that there are many vectors and this is just one example. Obviously development is missing.

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  3. Great insights Kristofer, and very relevant.  I think good product management is the secret sauce to most successful products and sites these days.  I’d be curious to hear more thoughts on how this works in a consultancy model instead of as an internal model.  Working as a consultant I believe that our clients need the same role in their projects, but being on the outside of the organization impacts that to some degree.

    Oh also, I think you mean minimum (not minimal) viable product towards the end.  It’s the “minimum” necessary for launch, and NOT a minimal product - :)

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