[email protected]_ Great questions! While I also despair when some awesome fellow designers don’t nurture their own sites, I can also relate. I think the answer is two-fold: one, a lot of designers don’t think in business-terms, and try to think that their work “speaks for themselves” or that “marketing is evil.” Therefore, it’s easy to dismiss the importance of branding. Next, it’s incredibly intimidating because designers are an extremely self-critical, perfectionist bunch. So, we decide to do nothing because doing nothing means you don’t fail and you’re not open to criticism.
In short, to get over the hurdle is to have a shift in perspectives. First, to realize that their number one client is themselves. For example, would you hire a personal trainer who was overweight? No. Neither would a client or peer appreciate a designer who didn’t keep their site “fit.” Design is visual and if there’s nothing to see, there’s… nothing to see. :)
As for perfectionism, this is still an uphill battle. I purposely mentioned in the article that I launched the site 90% complete. I think setting real deadlines for yourself helps get over this. Sometimes a do or die approach works. And like I mention in my article, I invested some of my own money so it became more of an urgent priority.
Regarding the pink choice: yes, absolutely, especially since it’s an overwhelming part of my design. However, branding is not just about attracting the right people, it’s also filtering who you work with. There are definitely pre-conceived notions about pink, but those who fixate on that aren’t clients I want to work with. To me, it means they aren’t seeing the big picture nor are they open minded. It hasn’t harmed my business one bit. The majority of my clients are _men_, in the 40-50 range. :) They work with me because they receive quality work and _like_ me, pink site and all.