Comments on The Alternative is Nothing

7 Reader Comments

Back to the Column
  1. Great article. It’s so easy to forget that an ever increasing number of users will have a mobile only web experience. When researching for a project for Saudi Arabia we discovered 2 of the 6 million active Facebook users view it strictly on mobile devices!

    Copy & paste the code below to embed this comment.
  2. Sure, the mobile internet will grow where there is no alternative. But not just because it’s the only choice. It will grow also because it is better in many ways. It is very likely that mobile internet will lower the need for standard internet and will slow down the development of standard internet in some areas.

    Simplicity is probably a key feature of mobile internet that miss the standard internet.

    It is straight forward to switch on a mobile phone or tablet and start surfing the internet.  Every issues can be solved in the factory, in the shop or remotely. It just works straight out of the box. Comparing to all the issues you could have to set-up a computer and a working Internet access (buy the computer, subscribe a broadband access, plug everything, setup everything…). The overall mobile ecosystem do compete against fixed/PC ecosystem from that point of view.

    Touch technology is also a far more advanced technology than keyboard and mouse. This is a premium choice technology for user interface and it is spreading quickly from high-end mobile device to mass-market mobile device.

    Furthermore, device constraints have led to very innovative and efficient user-interfaces. Network, CPU, screen constraints have been turn into strengths resulting in better services.  Even if you have an alternative, you might prefer the mobile version to the full web version.

    Copy & paste the code below to embed this comment.
  3. This is a compelling case for dealing with the pain of creating a good multi-device experience.

    It’s not just about the traffic we have today. It’s about the traffic we’ll never have if we don’t take action.

    Copy & paste the code below to embed this comment.
  4. Good article,

    I think this might be a typo though: “Mobile will be better than the desktop—but it will succeed on what it does uniquely well.”

    Maybe you meant “will not be better”?


    Copy & paste the code below to embed this comment.
  5. The points in this article help to drive home the point that the focus of any web design (or redesign) should be on the content and not on a specific device or set of devices. It’s time to stop wasting time evaluating device usage and focus on what we can control—-the content—-and how we can deliver that in the simplest and best way possible.

    Copy & paste the code below to embed this comment.
  6. Great column!

    “Mobile won’t always be a secondary device or a limited, on-the-go use case. Mobile will be the internet.”

    In some markets, often in lower-income areas, this is already the case—comes with unique behaviors, usage patterns, and everything else that we’ve come to expect from the mobile segment of our sites, but from the majority of users.

    With certain projects I’ve had the chance to be a part of, desktop usage has been sub-10%—and these are not geared as mobile sites, but sites with a demographic that favors mobile devices, for either economic or preferential reasons.

    Mobile is already the internet for entire populations!

    Copy & paste the code below to embed this comment.
  7. Sorry, commenting is closed on this article.